Barcelona, March 3, 2025 – At MWC Barcelona 2025, HARMAN, a subsidiary of Samsung Electronics Co., Ltd., is redefining the future of connected mobility with its latest suite of intelligent, AI-driven, and always-on technologies. Showcasing its innovative ‘Ready’ portfolio at Fira Gran Via (Hall 4 – Stand 4B45), HARMAN is demonstrating how advanced connectivity is transforming the in-vehicle experience—blending safety, intelligence, and empathy into every journey.
Seamless Connectivity Powering Intelligent Mobility
At the heart of HARMAN’s showcase is its commitment to ‘Consumer Experiences. Automotive Grade.’—a philosophy that ensures cutting-edge consumer technology meets the rigorous standards of automotive engineering. The 2025 evolution of the ‘Ready’ portfolio introduces groundbreaking advancements in real-time situational awareness, satellite-powered telematics, and emotionally intelligent AI systems.
Next-Generation Innovations: Connectivity Meets Contextual Intelligence
HARMAN’s latest solutions leverage the power of AI, cloud computing, and vehicle-to-network (V2N) connectivity to create a more intuitive and immersive in-cabin experience:
- Ready Aware: This cloud-based software harnesses advanced machine learning and digital twin technology to deliver near real-time contextual alerts. Offering ‘sight beyond sight’ capabilities, Ready Aware enhances driver awareness of potential hazards and intersections—far beyond the reach of traditional sensors.
- Ready Connect: The industry’s first telematics control unit (TCU) with satellite communication capabilities, Ready Connect ensures uninterrupted connectivity, even in remote areas. Thanks to HARMAN’s collaboration with Skylo, this future-proofed solution supports a modular upgrade path from 4G to 5G and satellite connectivity, ensuring vehicles remain connected anywhere in the world.
- Ready Engage & ‘Luna’: HARMAN’s new emotionally intelligent AI system, Ready Engage, is designed to create more natural and intuitive interactions between drivers and their vehicles. ‘Luna,’ a customisable AI-powered avatar, further humanises the in-car experience with voice-activated, empathetic responses that enhance driver comfort and convenience.
- Ready Vision QVUE: Powered by Samsung Neo QLED technology, the latest iteration of HARMAN’s windshield-based reflective display features an industry-leading 5,000 nits of illumination. This ultra-bright, dynamic display transforms the windshield into an immersive digital canvas, enhancing both safety and entertainment within the vehicle.
Collaboration Driving the Future of Mobility
HARMAN recognises that meaningful advancements in mobility require collaboration. By partnering with global technology leaders, the company is pioneering new standards in vehicle connectivity and driver assistance systems:
- Skylo Partnership: Through its collaboration with Non-Terrestrial Network (NTN) service provider Skylo, HARMAN is integrating satellite connectivity into its Ready Connect system. This ensures reliable, cost-effective communication across all terrains—supporting critical emergency assist functions and enabling future productivity and entertainment applications.
- HERE Technologies Collaboration: Together with HERE, HARMAN is developing advanced vehicle-to-everything (V2X) driver assistance solutions that align with Euro NCAP 2026 safety standards. This collaboration ensures that automakers can deliver the highest levels of driver awareness and accident prevention.
Redefining the Connected Car Experience
“HARMAN’s Ready portfolio transforms vehicles with connected, intelligent, and contextual systems that not only enhance safety and comfort but deeply understand driver and passenger needs,” said Pascal Peguret, SVP, Connectivity, HARMAN International. “By working alongside leading innovators like Skylo and HERE, and leveraging Samsung’s consumer technology expertise, we are harnessing collective intelligence to redefine in-cabin experiences. HARMAN is uniquely positioned to deliver ubiquitous connectivity and empathetic AI-driven solutions that are enhancing vehicles today and for the future.”
Experience the Next Chapter of Mobility at MWC Barcelona 2025
Attendees at MWC Barcelona 2025 can witness firsthand how HARMAN’s innovations are shaping the future of connected mobility. Visit HARMAN at Fira Gran Via, Hall 4 – Stand 4B45 to explore the latest in AI-powered interactions, satellite connectivity, and intelligent in-cabin experiences.
