Bold styling. Big capability. Unbeatable value. That’s the promise GWM UK is making with the all-new GWM POER300 (pronounced “POWER”)—a rugged, technology-packed double-cab pick-up truck primed for its UK debut in September 2025, starting from just £31,495 CVOTR.
A proven contender in international markets under the “Cannon” badge, the POER300 has already carved out a loyal following in Australia, earning praise for its blend of performance, durability, and affordability. Now, it’s heading to UK dealerships with one clear aim: to challenge the pick-up establishment.
Power That Pulls Its Weight—and Then Some
At the heart of the POER300 is a punchy 2.4-litre turbo-diesel engine, delivering 183ps and a hefty 480Nm of torque. Paired with a nine-speed automatic transmission and a full-time 4×4 system with low-range gearing, it’s engineered for serious work across a wide range of conditions.
Whether hauling equipment across a muddy job site or towing a caravan down the M5, the POER300 holds its own with a 3,500kg braked towing capacity and a 1,000kg payload. Fuel efficiency comes in at a competitive 32.7mpg (combined cycle), making it a practical solution for both business and personal use.
Toby Marshall, Managing Director of GWM UK, summed up the brand’s confidence:
“With the POER300, GWM UK is delivering unmatched utility, power, and technology at a very competitive price point in the UK market. We fully expect its combination of capability and value to resonate strongly with small business users and rural dwellers alike.”
Designed for Work. Refined for Everyday.
The POER300 doesn’t shy away from making a visual statement. A bold front fascia, sculpted body lines, roof rails, integrated side steps, and an assertive “GWM” tailgate badge give it the road presence expected from a modern utility vehicle.
Step inside, and it’s clear the POER300 isn’t just about function—it’s been crafted with comfort in mind. The cabin features premium soft-touch materials, a clean and intuitive layout, and a 12.3-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto. A 7.0-inch digital driver’s display and wireless phone charging further elevate the tech experience.
For those venturing beyond the tarmac, the POER300 includes intelligent all-terrain drive modes—Normal, Eco, Sport, Snow, Mud, and Sand—as well as an electronically locking rear differential for added off-road confidence. With a 27° approach angle, 25° departure angle, and 230mm ground clearance, it’s a capable adventurer on and off the beaten track.
Three Trim Levels. One Tough Choice.
While UK specifications are being finalised, GWM has confirmed a three-tier trim strategy:
- Lux: 18-inch alloys, leatherette seats, rear parking sensors, keyless entry, and a suite of active safety tech
- Ultra: Adds heated and ventilated seats, privacy glass, ambient lighting, sunroof, 360° camera, and a handy tailgate step
- Vanta: Builds on Ultra with aggressive blacked-out styling, including unique black alloy wheels and wheel arch treatments
Every model will be backed by GWM UK’s 5-year/125,000-mile warranty, reinforcing the brand’s commitment to quality and reliability.
A Pick-Up That Makes Business Sense
With its impressive specs and sharp pricing, the GWM POER300 enters the UK market as a strong contender for tradespeople, farmers, fleet buyers, and weekend warriors alike. By delivering high-end features, rugged capability, and dependable power at a significantly lower cost than many established rivals, it offers something rare in today’s market: a workhorse that doesn’t come with a luxury car price tag.
The POER300 will be available from GWM UK showrooms nationwide starting mid-September 2025, with on-the-road prices from £31,495 for the Lux variant.
