17 February 2026 – GWM UK has strengthened its ties with the Scottish agricultural community with the handover of a new GWM POER300 Ultra pick-up to NFU Scotland (NFUS). The delivery, supplied by Scottish GWM retailer A F Noble, marks the launch of GWM’s affinity programme, with NFUS as the first official partner.
The POER300 will serve as a shared operational vehicle for NFU Scotland, supporting farm visits, agricultural events, towing equipment, and transport across rural Scotland. It will also accompany the organisation’s Chief Executive to official functions, replacing a previous vehicle in the NFUS fleet.
Finished in Crystal Black, the pick-up is equipped with a modular canopy and a towbar with ball and pin, ensuring it meets the practical demands of Scotland’s farming and crofting communities. The vehicle also carries NFUS branding, including official decals and a QR code directing users to NFUS membership sign-up.
“This handover highlights the POER300’s suitability for real-world rural applications,” said Alan Coyle, Regional Sales Manager at GWM UK. “NFU Scotland is a natural partner for GWM, and the affinity programme demonstrates how our vehicles can deliver tangible benefits to trusted organisations and their members.”
Jackie Saunders, Member Services Manager at NFU Scotland, added: “The POER300 will support our day-to-day operations, from events and farm visits to towing and transporting equipment. Through our partnership with GWM, we can also highlight this vehicle to members as a practical option available via the affinity scheme.”
Supporting Members Through Affinity
The launch of the POER300 with NFUS underscores GWM’s commitment to the UK’s farming and agricultural sector. Through the affinity programme, NFU Scotland members gain access to exclusive discounts on the POER300 range, complementing the Union’s ongoing work to deliver practical, cost-saving benefits for its members.
GWM’s ‘Get a Truckload More’ campaign has established the brand as a distinct and capable entrant in the UK pick-up market. The affinity programme extends this reach, with NFUS as its inaugural partner. GWM plans to announce additional partners in the coming months, further strengthening its presence across the UK.
About NFU Scotland
Founded in 1913, NFU Scotland is the country’s leading agricultural organisation, representing 9,000 farmers, crofters, growers, and supporters. The Union works closely with sister organisations across the UK and with rural, business, and consumer groups to ensure members achieve a sustainable and profitable future.
Through political representation, policy engagement, and public advocacy, NFU Scotland continues to champion Scottish agriculture, maintaining a strong presence in national and international discussions affecting the sector.
