In little more than seven years, GWM has grown from strength to strength in South Africa. Recently, the company achieved its 50 000th sale in South Africa, an important milestone in the evolution of the brand in this country as it shows that GWM has taken root and must now be regarded as a serious player.
“We are extremely grateful for the trust that our customers have shown in us,” says GWM South Africa CEO, Tony Pinfold. “In fact, the public has welcomed this brand in a way that must have taken some established players by surprise. We believe our growth has been made possible by GWM quickly establishing a reputation for selling quality, high-value products,” Pinfold explains.
Affordability is key
“GWM was, is and will always be a value for money brand,” Pinfold continues. “Consumers are under immense pressure at the moment, and it’s unfortunately likely to remain that way for the foreseeable future,” he predicts. “But we have some great news for them…”
The improved economies of scale that followed as a direct consequence of the investment by listed company Super Group earlier this year has now enabled GWM South Africa to make the bold – and possibly unprecedented – decision to reduce retail pricing across its entire model line-up. (see table below for old vs revised price comparison)
“This price reduction places our high quality, new vehicles within the financial reach of a much bigger audience. As a brand that has built itself on the foundation of offering great value for money, this is what we believe the consumer expects from us,” Pinfold concludes.
The new pricing is effective August 22, 2014 at all GWM dealerships.
|
MODEL |
Previous List Price |
New list price |
| H5 2,4 4×2 | R 259 999 | R 249 900 |
| H5 2,4 4×4 | R 289 999 | R 269 900 |
| H5 2,0VGT 4×2 | R 294 999 | R 284 900 |
| H5 2,0VGT 4×4 | R 329 999 | R 319 900 |
| H5 2,0VGT 4×2 Auto | R 339 999 | R 319 900 |
| H5 2,0VGT AWD Auto | R 369 999 | R 339 900 |
| C20R | R 174 999 | R 164 900 |
| C30 | R 179 999 | R 159 900 |
| C50 1,5 Luxury | R 234 999 | R 209 900 |
| C50 1,5 Elite | R 249 999 | R 219 900 |
| M4 | R 189 999 | R 184 900 |
| H6 1,5T | R 309 999 | R 279 900 |
| H6 2,0 TCI | R 369 999 | R 349 900 |
| Steed 5 SC 2,2 MPI | R 164 999 | R 154 900 |
| Steed 5 SC 2,4 4×2 | R 194 999 | R 189 900 |
| Steed 5 SC 2,4 4×4 | R 229 999 | R 219 900 |
| Steed 5 SC 2,0VGT 4×2 | R 239 999 | R 229 900 |
| Steed 5 SC 2,0VGT 4×4 | R 274 999 | R 259 900 |
| Steed 5 DC 2,2 MPI | R 194 999 | R 179 900 |
| Steed 5 DC 2,4 4×2 | R 224 999 | R 214 900 |
| Steed 5 DC 2,4 4×4 | R 259 999 | R 239 900 |
| Steed 5 DC 2,0VGT 4×2 | R 279 999 | R 259 900 |
| Steed 5 DC 2,0VGT 4×4 | R 309 999 | R 289 900 |
All vehicles (excluding single-cab pick-ups) are covered by a 5-year/100 000 km warranty. Five-year/60 000 km service plans are optionally available across the board.
