In the heart of Kuala Lumpur, at the JOYSTAR 4S dealership, Chery isn’t just selling cars—it’s showcasing the future of automotive retail. Visitors to the showroom were recently greeted not by a typical sales representative, but by a silver-grey humanoid robot who welcomed them with a warm tone, demonstrated vehicle features, and even offered them a drink. Its name? The AiMOGA Robot.
This poised and articulate machine isn’t just a novelty—it’s a symbol of Chery’s next chapter, where innovation meets empathy to create smarter, more connected customer experiences.
A New Face of Automotive Intelligence
The AiMOGA Robot is more than a friendly greeter; it is the embodiment of Chery’s commitment to intelligent service. Developed in partnership with the AiMOGA team, it represents the company’s first embodied intelligent humanoid and now officially takes its place in Chery’s international smart ecosystem as an “Intelligent Sales Consultant.”
From guiding customers to scheduling test drives and engaging in natural, multilingual conversation, the AiMOGA Robot is engineered to feel less like a machine and more like an intuitive assistant—one that listens, learns, and responds in real-time.
Where Technology Imitates Life
Equipped with a state-of-the-art on-device multimodal sensing system, the AiMOGA Robot interprets everything from voice commands to physical gestures and environmental cues. Its bionic motion framework, coupled with automotive-grade hardware, allows it to walk upright and perform detailed hand operations with uncanny dexterity.
What truly sets AiMOGA apart is its intelligent decision-making engine powered by CheryGPT and Deepseek language models. This enables the robot to process natural language, deliver personalised responses, and switch seamlessly between tasks—whether that’s offering a vehicle overview or co-hosting a showroom tour with other robots.
A Leap from Digital to Physical
The AiMOGA Robot’s transition from virtual avatar to physical presence marks a pivotal technological leap. It reflects a deeper ambition: to humanise technology and bring an emotionally intelligent dimension to retail. At Auto Shanghai, where the robot made a dazzling debut alongside a robotic dog, the AiMOGA stunned crowds with welcome routines, spontaneous dances, and interactive challenge games—showcasing not just its technical prowess, but its flair for showmanship.
As Verene Petersen, National Marketing Manager for Chery South Africa, puts it:
“With the AiMOGA Robot, we’re using technology to bring a more helpful experience into our retail spaces—one that feels less transactional and more connected.”
Beyond the Dealership
While AiMOGA is currently deployed across Chery 4S dealerships, the roadmap ahead is expansive. Its sophisticated capabilities open doors to a range of high-touch environments—from shopping centres and exhibitions to eldercare and education. As its dexterity, language comprehension, and multimodal intelligence continue to evolve, so too will its role in the spaces where empathy and assistance matter most.
A Glimpse Into Chery’s Lifestyle Ecosystem
The AiMOGA Robot is just one element of Chery’s broader ecosystem of future-focused mobility and lifestyle solutions. At Auto Shanghai, Chery also introduced an array of home and public EV charging options, practical energy solutions, and even a rugged collection of camping accessories—underscoring the brand’s commitment to life both on and off the road.
In blending the sleek lines of robotic engineering with the soft touch of hospitality, Chery has reimagined what a dealership can be. The AiMOGA Robot isn’t just selling cars—it’s shaping an entirely new journey, where intelligence, innovation, and intuition drive the experience.
