The enduring OE partnership is unwavering in its commitment to move towards sustainable mobility.
Kariega, South Africa, 12 March 2024 – Goodyear’s EfficientGrip Performance 2 has been chosen by Citroën to equip its new all-electric ë-C3. The approved fitment embodies Goodyear’s commitment to performance, efficiency, and the future of electric mobility.
The new Citroën ë-C3 is the first all European designed and built affordable small car without any compromise on quality, experience and comfort.
Goodyear will supply the EfficientGrip Performance 2, a summer tyre designed to offer ultra-low rolling resistance to increase efficiency and therefore electric range. It also features a flexible tread pattern that helps to reduce fractures caused by rough road surfaces, resulting in excellent durability.
Moreover, this original equipment partnership perfectly aligns with the recent introduction of Goodyear’s ‘Ready for EV’ strategy. As such, Goodyear has introduced two new labels visible on the sidewall of all EV and PHEV original equipment fitments, as seen on the ë-C3. These labels, known as Electric Drive Technology (EDT) and Electric Drive Ready (EDR), indicate the incorporation of a tailored set of technologies to cater for the specific and unique features of an electrified vehicle, such as combination of high load capacity, handling, and noise reduction.
Collaboration in the spirit of sustainability
Goodyear and Citroën share a successful sustainable partnership. In 2022 Goodyear developed the Eagle GO concept tyre to be fitted to the Citroën concept car, Oli. Its tread compound was made almost entirely out of sustainable or recycled materials.
Now, this latest OE fitment to the ë-C3 demonstrates the shared commitment to foster sustainability in the automotive industry, driven by innovation.
Hans Vrijsen, Managing Director Consumer OE, Goodyear EMEA commented: “Goodyear is delighted to have been chosen by Citroën to equip the new ë-C3. Our EfficientGrip Performance 2 offers a summer solution that perfectly complements the ë-C3’s modern electric capabilities, showcasing our commitment to delivering innovative solutions for electric vehicles and the future of electric mobility.”
