A bold new chapter for PEUGEOT is just days away, and it begins not on the road—but on a virtual island shaped by imagination, design and the future of driving pleasure. As anticipation builds ahead of the global unveiling of its next concept car, PEUGEOT is inviting fans and gamers into an interactive world designed to ignite curiosity: PEUGEOT POLYGON City, a bespoke Fortnite island developed in partnership with the gaming powerhouse, Gameloft.
This marks the second major milestone in PEUGEOT’s communication trail following the name reveal in September. Now, with the release of the first exterior image, the brand is offering a glimpse into the PEUGEOT POLYGON CONCEPT—a vehicle that not only reimagines form, space and interaction, but sets the tone for the brand’s next era of charismatic French design.
PEUGEOT POLYGON CONCEPT: A NEW ERA OF Feline Future Design
The first image of the all-new PEUGEOT POLYGON CONCEPT makes one thing clear: the future looks fiercely feline. With taut surfaces, expressive lighting signatures and a silhouette carved for motion, the concept embodies the emotional power and sculptural clarity that define PEUGEOT’s design DNA. It is a preview of what’s coming next—an evolution anchored in aesthetic sophistication and technological ambition.
Inside, the brand pushes boundaries further. An innovative cabin architecture and the revolutionary Hypersquare® Steering Control, equipped with full Steer-by-Wire technology, radically reshape the driving interface. This is a cabin designed for tomorrow—more intuitive, more connected, and more liberating. It represents PEUGEOT’s vision for a future where control feels natural, fluid, and effortlessly responsive.
All of this will be showcased in full during a keynote presentation on PEUGEOT’s YouTube channel on 12 November at 13:00 PM, where the POLYGON CONCEPT will be unveiled in its entirety. It’s a moment set to reveal not just a car, but a direction.
ENTER PEUGEOT POLYGON CITY: A FORWARD-LOOKING PLAYGROUND IN FORTNITE
Before this global reveal, PEUGEOT is taking an unprecedented step into the gaming universe. On 10 November at 10:11 AM, players around the world will be able to explore PEUGEOT POLYGON City, an entirely new Fortnite island crafted by Gameloft in close collaboration with the PEUGEOT Design team.
This immersive world acts as a playful preview to the POLYGON CONCEPT itself. The island’s layout is shaped around the Hypersquare®, PEUGEOT’s revolutionary steering control system—symbolic of the brand’s shift toward next-generation driving experiences. The geometric form becomes the blueprint for an interactive environment that blends playful discovery with futuristic design cues.
PEUGEOT POLYGON City is designed for everyone: long-time fans, curious onlookers, and gamers who simply want to explore something fresh and inventive. It reflects the brand’s continued desire to connect with new audiences, embrace new platforms and reimagine how mobility and creativity come together.
Here, the worlds of gaming and automotive innovation blur into one—offering a unique lens into the spirit of the concept car before it is seen in full. It’s an experience built around anticipation, interaction and the joy of looking ahead.
A NEW WAY TO EXPERIENCE THE FUTURE OF DRIVING
With this crossover into Fortnite, PEUGEOT signals its commitment to exploring cultural spaces beyond the traditional automotive sphere. It’s more than a campaign—it’s an invitation to participate in the brand’s next chapter.
PEUGEOT POLYGON City offers an early glimpse of the design and technology philosophy powering the POLYGON CONCEPT. By merging innovative gameplay with forward-thinking automotive design, the brand is opening the door to a dynamic new era where digital exploration and physical driving pleasure coexist.
More details on how to access the island will be
