GEM Motoring Assist has been honoured as the Best Breakdown Cover Provider at the 2026 YourMoney.com Personal Finance Awards, held in London on 13 March. Judged independently by consumers, the award highlights GEM’s commitment to competitive pricing, clear communication, and consistently high levels of customer service.
The accolade reinforces GEM’s reputation as a trustworthy provider that puts its members first, offering straightforward, good-value breakdown cover and dependable roadside assistance. In addition to support on the road, GEM also provides practical advice and free safety and technical resources, helping members enjoy safer journeys every day.
Lee Puffett, Chairman of GEM, said: “We are very proud to receive this award because it is based on real customer experience. It shows that our approach – treating people fairly, keeping things simple and being there when it matters – is making a genuine difference for our members.”
The YourMoney.com Personal Finance Awards are among the UK’s longest-established consumer finance accolades, guiding drivers toward trusted brands that deliver quality, service, and value. GEM’s latest recognition confirms its ongoing dedication to putting members first and maintaining high standards of support across all its services.
