August marked a significant milestone in South Africa’s automotive landscape as GAC MOTOR made its highly anticipated debut. In partnership with Salvador Caetano, GAC Motor South Africa has set out to transform the market by offering premium vehicles backed by a commitment to excellence in both service and customer satisfaction.
Salvador Caetano, a name synonymous with innovation and quality since 1946, brings a rich legacy to this collaboration. Over the past 78 years, the group has expanded from its humble beginnings into a global force within the automotive industry, with a footprint spanning 44 countries and over 240 brand-exclusive facilities. Their ethos of “Helping people move” encapsulates a mission driven by continuous improvement and sustainability, making them an ideal partner for GAC Motor’s aspirations in South Africa.
GAC Motor, one of China’s largest automotive manufacturers, is now poised to capture the South African market’s attention. The company operates on a global scale with six dedicated research and development centres, ensuring that each vehicle adheres to the highest standards of craftsmanship, durability, and innovation. Ranked 165th in the 2023 Fortune Global 500, GAC Group has consistently demonstrated its operational excellence, making GAC Motor a formidable player in any market it enters.
GAC Motor’s expansion in South Africa is supported by an ambitious dealer network. With 20 franchised sales and servicing dealers already established, the company plans to grow this network to 30 locations within the next 18 months, and ultimately to 40 within three years. This strategic approach ensures that South African customers have access to quality service and support across the country, enhancing both the brand’s reach and customer satisfaction.
In line with their bold ambitions, GAC Motor South Africa has introduced two exciting models to the local market: the GS3 EMZOOM and the newly launched GAC Motor EMKOO. These vehicles reflect the company’s dedication to providing South African consumers with high-quality, innovative options that meet diverse needs. By focusing on three core attributes—craftsmanship, durability, and quality—GAC Motor aims to foster a deep emotional connection with its customers, ensuring their vehicles stand out not just for performance, but for the lasting value they offer.
Salvador Caetano’s global success further reinforces GAC Motor’s commitment to South Africa. With a 2023 turnover of R70 billion and more than 147,000 vehicles retailed, Salvador Caetano’s standing as the top automotive retailer in Spain and Portugal speaks volumes about the group’s expertise and reach. This partnership brings GAC Motor the operational backing it needs to thrive in South Africa.
Beyond the impressive vehicles, GAC Motor South Africa has also established a comprehensive customer care programme. This includes a nationwide mobile technician service, 24-hour roadside assistance, and a robust supply chain for parts that guarantees rapid delivery, minimizing downtime. Furthermore, each GAC Motor vehicle comes with a 5-year warranty and service plan, reinforcing the company’s dedication to long-term reliability and customer peace of mind.
The road ahead looks promising for GAC Motor in South Africa, with the brand’s continued collaboration with local stakeholders further solidifying its presence. As GAC Motor embarks on this journey, South African consumers can expect a new era of high-performance, reliability, and trust in the automotive market.
With its ambitious growth plans, cutting-edge vehicles, and unwavering commitment to customer satisfaction, GAC Motor is set to leave an indelible mark on South Africa’s automotive landscape.
