KGM Motors UK, formerly known as SsangYong, is shifting gears from city streets to country lanes with its latest partnership, sponsoring the second season of the hit YouTube series Hood 2 Farm. The show stars acclaimed South London rapper Fekky, who swaps the fast-paced urban life for the rhythm of rural living, exploring farms across the UK while chasing his long-term dream: creating his own working farm, “F Manor.”
As part of the sponsorship, KGM Motors UK will provide a multi-award-winning Musso Saracen pickup, a vehicle perfectly suited for the demands of farm life and the journeys between city and countryside that Season 2 promises to showcase.
Urban Culture Meets Rural Life
Hood 2 Farm began as a social media chronicle of Fekky’s foray into agriculture and rural living, but it quickly grew into a cultural phenomenon. The series blends humour, education, and storytelling, attracting a cross-generational audience and sparking conversations about sustainability, land ownership, and the connection between urban and rural communities.
Before venturing into farming, the Lewisham-born rapper made a name for himself in music. With seven albums, high-profile collaborations with UK heavyweights like Skepta and Dizzee Rascal, and his own label, F Music, Fekky has carved out an influential career. Beyond music, his CC Foundation supports young people and families across London through initiatives like turkey drives, laptop libraries, and employment programmes, earning backing from figures including Anthony Joshua, Ed Sheeran, and Raheem Sterling.
The Perfect Partner for a Journey of Growth
The partnership between KGM Motors UK and Hood 2 Farm is rooted in shared values: hard work, ambition, and building for the future. Vanessa Cox, Communications Director at KGM Motors UK, explained:
“Hood 2 Farm is a powerful celebration of ambition, community, and the connection between urban and rural life. We’re really excited to be sponsoring the new series and supporting Fekky on the next stage of his journey. The Musso Saracen is the ideal companion for that story, with the strength to handle serious graft on the farm and the comfort to make every mile between locations count.”
For Fekky, the collaboration feels natural:
“Hood 2 Farm is all about growth, learning, and bridging two worlds that don’t usually meet. Partnering with KGM on Season 2 just made sense and the Musso Saracen has been the perfect bridge – it can handle the graft on the farm, it’s smooth enough for the long drives across the country and it cruises through the city like it belongs there.”
Season 2: A New Chapter
The upcoming season of Hood 2 Farm, launching in early 2026, will take viewers to specialist and heritage farms across the UK, while documenting Fekky’s ongoing progress with F Manor. Fans can expect an engaging mix of humour, practical skills, and cultural insight, all brought to life with the reliability and versatility of the Musso Saracen by their side.
With this partnership, KGM Motors UK demonstrates that their vehicles are more than machines—they are enablers of journeys, growth, and stories that bridge worlds. From city beats to barnyard feats, the Musso Saracen is ready for every mile of the adventure.
