PRETORIA, South Africa, 12 February 2025 – In a rapidly evolving automotive landscape, Ford South Africa continues to lead the charge with Ford Approved, the brand’s premier pre-owned vehicle sales platform. With a nationwide presence and a commitment to excellence, Ford Approved offers South African consumers an elevated experience when purchasing pre-owned Ford vehicles. A combination of rigorous quality assurance, enhanced digital capabilities, and a growing dealer network ensures that Ford Approved is the benchmark for both trust and reliability in the pre-owned vehicle market.
Expanding Reach with Over 90 Dealerships Nationwide
Ford Approved has seen remarkable growth since its inception, now extending its reach through more than 90 dealerships across South Africa. This national expansion ensures that Ford’s high-quality pre-owned vehicles are readily available to customers, no matter where they are located. As of February 2025, over 2,500 pre-owned vehicles are listed on the platform, with a diverse range of models to choose from.
The Ford Approved website has undergone a significant overhaul, offering users an intuitive and seamless experience. The redesigned site offers faster load times, improved navigation, and enhanced functionality, including advanced filters for easier search and comparison. Customers can now refine their vehicle search by parameters such as colour, saving time and simplifying the decision-making process. In addition to these user-friendly features, the site offers flexible options for arranging test drives, securing extended service plans, and exploring trade-in possibilities—all from the comfort of home.
Optimised Digital Experience for a Convenient Purchase Process
At the heart of Ford Approved’s expansion is an enhanced online platform, www.fordapproved.co.za, designed to provide a smooth, digital-first experience. Through the upgraded website, customers can easily browse, evaluate, and purchase pre-owned vehicles—all while benefiting from Ford’s comprehensive suite of services. Test drives can be conveniently scheduled at the customer’s preferred time, ensuring that each buyer’s journey is tailored to their needs.
Trade-ins are also a key aspect of the Ford Approved experience. Ford dealerships offer free evaluations for trade-in vehicles, with the entire process beginning online. Customers can start the trade-in journey remotely, with the final vehicle inspection taking place at a Ford Approved dealer of their choice. These enhancements aim to streamline the car-buying process, ensuring that it is as efficient and transparent as possible.
Quality You Can Trust: The Ford Approved 160-Point Quality Check
When purchasing a pre-owned vehicle, quality and peace of mind are paramount. Ford Approved is committed to offering only the highest standard of used vehicles, backed by a comprehensive 160-point quality check. Each pre-owned Ford vehicle undergoes this rigorous inspection, which is conducted by Ford’s trained technicians to ensure it meets the brand’s stringent standards. This thorough check covers all critical aspects of the vehicle, including the body panels, suspension, brakes, transmission, steering, lights, and vital safety features such as airbags and seatbelts.
Ford Approved’s 160-point inspection process goes above and beyond, with additional checks on advanced systems like Ford SYNC, active safety features, and reverse cameras. This holistic approach not only assures the vehicle’s mechanical and safety integrity but also highlights Ford’s dedication to offering customers a reliable and enjoyable driving experience.
The Power of Ford’s Legacy in the Pre-Owned Market
“Reduced interest rates and a growing demand for low-mileage, high-quality vehicles have created an optimistic outlook for the pre-owned vehicle segment,” says Eben Swart, Ford Approved Manager. This optimism, he notes, is evident in the strong performance of models such as the Ford Ranger, which continues to dominate the pre-owned market. According to a report by Autotrader, over 18,000 pre-owned Fords were sold between January and June 2024, with the Ranger leading the way with 9,669 units sold during the same period. The vehicle’s strong demand is a testament to the trust consumers place in Ford’s locally manufactured vehicles.
“The Ford Ranger is an enduring success story in the pre-owned market, but we believe that the Territory, with its exceptional value offering, will also see impressive momentum,” Swart adds.
Ford’s commitment to quality, customer service, and continuous innovation is evident in every aspect of the Ford Approved platform. From the moment a customer browses the website to the point of purchasing their pre-owned vehicle, Ford ensures a seamless experience that mirrors the premium service customers would expect when buying a new vehicle.
Ford’s Promise of Quality and Assurance
Ford Approved vehicles come with an array of added benefits, providing customers with peace of mind. These include:
- The balance of service or maintenance plan
- 12 months of roadside assistance
- Maximum vehicle age of 5 years and 120,000 km
- The industry-leading 160-point quality check
This commitment to quality and transparency has positioned Ford Approved as a leader in South Africa’s pre-owned vehicle market, offering customers a reliable and hassle-free purchasing experience. With a focus on exceptional service, stringent quality standards, and an ever-growing dealership network, Ford Approved continues to set the standard for what it means to purchase a pre-owned vehicle in South Africa.
In an ever-evolving automotive market, Ford South Africa’s dedication to excellence ensures that Ford Approved remains a trusted name, delivering value, quality, and peace of mind to its growing customer base. Whether you’re in the market for a pre-owned Ranger, Territory, or any other Ford model, Ford Approved guarantees that you’re buying with confidence.
