NASHVILLE, Tenn. (Aug. 2025) – This year marks a monumental milestone for one of America’s most storied brands. Bridgestone Americas proudly announces a year-long celebration commemorating the 125th anniversary of the iconic Firestone brand. For more than a century, Firestone has been synonymous with performance, dependability, and value — qualities that have cemented its place as a leader in the tire industry and a trusted name on roads around the world.
Honoring a Pioneer’s Vision
Founded in Akron, Ohio, on August 3, 1900, by visionary entrepreneur Harvey S. Firestone, the brand was born from a simple yet revolutionary philosophy: delivering “extra quality and extra value at no extra cost.” This guiding principle shaped Firestone’s rise to prominence, embedding the company deep within the fabric of American mobility and infrastructure.
“Founder Harvey S. Firestone was a pioneer whose life, legacy and commitment to customers remain engrained in our DNA today,” said Scott Damon, CEO of Bridgestone West and Group President of Bridgestone Americas. “We continuously strive to innovate—improving our customers’ lives with our products, services and solutions—and adapt to the evolving needs of tomorrow.”
A Year-Long Celebration: Bridging Past and Future
Firestone’s 125th anniversary is more than a celebration of history—it’s a bold statement about the brand’s future. From new product launches spanning consumer replacement and commercial tire segments to immersive experiences and strategic partnerships, the year ahead promises to highlight Firestone’s enduring spirit and forward-thinking approach.
One of the signature events kicking off this milestone is the “Vagabonds Expeditions,” a curated off-road drive through the rugged terrain of Wyoming’s Bighorn National Forest. This journey echoes the adventurous road trips of Harvey Firestone and his contemporaries—including Thomas Edison and Henry Ford—through America’s remote landscapes. It’s a modern homage to a legacy of exploration, durability, and confidence on the road less traveled.
Innovating for Tomorrow
As part of the celebration, Firestone will unveil several new tire products between late 2025 and 2026. These offerings will underscore the brand’s commitment to pushing the limits of performance and reliability, ensuring that Firestone continues to meet the evolving demands of consumers and commercial customers alike.
Racing Into History: Firestone and INDYCAR
Firestone’s deep connection to motorsports has been a defining part of its identity since the early 20th century. The brand’s first Indianapolis 500 victory came in 1911, and this proud legacy continues as Firestone marks its 125th anniversary during the 2026 NTT INDYCAR SERIES season. As the exclusive tire supplier for 26 consecutive seasons, Firestone will celebrate alongside the 110th Running of the Indianapolis 500, a highlight of the year’s festivities.
Engaging Communities: Teammates, Consumers, and Industry
Throughout the year, Firestone will maintain a strong presence at leading industry events and trade shows. One standout feature is “The Firestone Journey,” a traveling exhibit offering an immersive digital experience paired with authentic artifacts from the Firestone Archives—among the oldest corporate collections in America. Visitors will gain unique insight into how Firestone has influenced American mobility from its inception to the modern day.
Key events include:
- King of the Hammers in Johnson Valley, California (Jan. 22–Feb. 7, 2026)
- Overland Expo West in Flagstaff, Arizona (May 15–17, 2026)
- The 110th Running of the Indianapolis 500 (May 24, 2026)
These appearances will both honor Firestone’s storied past and spotlight the brand’s future innovations.
A Legacy Built on Trust and Innovation
From pioneering the pneumatic tractor tire to spearheading the “Ship By Truck” movement, Firestone has continuously transformed how America moves. Following Harvey Firestone’s passing in 1938, the company grew into a global leader, further solidified by its 1988 merger with Bridgestone. Today, Firestone remains a household name, boasting more than 75 Indianapolis 500 wins and iconic product lines like the Destination series.
Firestone’s enduring success is a testament to the uncompromising spirit Harvey Firestone instilled over 125 years ago. As the brand embarks on its next chapter, it remains dedicated to delivering products and solutions that empower people to take life head-on—reliable, resilient, and ready for the road ahead.
