Fiat 500e gets a spotlight role to help the planet on December 7 during Art Basel Miami Beach 2023, when three bespoke vehicles designed in collaboration with iconic Italian brands Armani, Bvlgari and Kartell will be auctioned at an undisclosed location. Proceeds will benefit a nonprofit to be named following the auction.
“It is rare for an automaker to combine efforts with the most iconic Italian brands of three different sectors, fashion design, furniture design and luxury, to create something truly unique that combines art with an earth-friendly message, making the cars available through auction is even more unusual,” said Olivier Francois, CEO of FIAT and Global Chief Marketing Officer of Stellantis. “These three special builds set the stage for FIAT’s sustainable mission and create momentum as we approach the arrival of the all-electric Fiat 500e in North America.”
This cadence of events contributes to the momentum created as FIAT prepares to launch the all-electric Fiat 500e. The new Fiat 500e is Stellantis’ first EV offering in North America. Unlike any available electric city car, the Fiat 500e democratizes not only electric mobility, but also how to buy them, all while playing a significant role in the Stellantis Dare Forward 2030 strategic plan that targets 50% passenger car and light-duty truck BEV sales mix in the United States and 100% passenger car BEV sales mix in Europe by 2030. Stellantis is on track to become a carbon net zero corporation by 2038, all scopes included, with single-digit percentage compensation of remaining emissions.
Simon de Pury will conduct the auction. On November 28, an online catalogue was published on his innovative de PURY platform. This provides an exclusive chance for those unable to attend the event to register for pre and absentee bidding, granting them access to registration, online and telephonic bidding ahead of the auction.
“I am very excited to conduct the auction of the three unique Fiat 500 cars. They are stunning and beautiful works of art on wheels. It is wonderful that the proceeds of the auction will entirely go to environmental work,” said Simon de Pury.
