Today FIAT has presented the new Fiat Pandina special series. The February 29th presentation date pays homage to the historic launch of the first Panda in 1980, which was presented to the President of the Italian Republic, Sandro Pertini the same date. The press conference, broadcast on YouTube (LINK), was held by Olivier Francois, FIAT CEO and Global Stellantis CMO, at the Giambattista Vico plant in Pomigliano d’Arco, in southern Italy, where the car is produced since 2011.
Olivier Francois, FIAT Chief Executive Officer and Global Chief Marketing Officer of Stellantis, commented: “The new Fiat Pandina is a tribute to the love Italians have for Panda. In fact, “Pandina” is actually the nickname people in this country have always given the car. I am proud to present this special series on the day when I can also announce that Panda will continue to be produced in Pomigliano d’Arco at least until 2027. The love-story between this Panda and Italy will continue for several more years, thanks to the new investments that have made it the most technological and safest ever. I also have another reason to celebrate Panda today: in fact we have decided to increase production by 20% to meet customer demand in Italy and Europe. Panda continues to be market leader in this country and segment leader in Europe: and it is also the sole A segment hybrid in the Group.”
With a long story of fun and sharing, the iconic and inspirational Fiat Panda has led the market in both Italy and Europe for forty-four years now, with more than 8 million units sold during its leadership. Being a Panda, also the special series Pandina is the social car par excellence, featuring its unique traits: simplicity, creativity, and functionality. And more, this special series takes the name from the people, exactly the way the Panda lovers call it, their cute “Pandina”. A tribute to the love from the people for this little daily partner.
Featuring new ADAS, a new digital cluster, and a new steering wheel, this special series is the most technological and safest Panda ever. With the launch of the new Pandina, FIAT is to make a massive leap into the future, enhancing the customer experience through major developments in safety and technology while maintaining the typical versatility and affordability of its iconic model.
The special series Pandina presents important updates in terms of ADAS, as usual for FIAT by offering simple solutions to the customer needs, not for the seek of technology as it has always been for Panda.
The standard equipment includes brand new features designed to assist the driver both in and out of the city: the Advanced Emergency Braking System, to reduce rear-end collisions, such as in city traffic; Lane Keeping Assist; and Drowsy Driver Detection to warn the driver when tired. The Traffic Sign Recognition is also included, detecting, and recognizing traffic signs by displaying them on the new fully digital 7-inch instrument cluster. Moving from safety to practicality, the rear parking sensors ensure complete simplicity during parking in the crowded city streets, while the new Cruise Control keeps the set speed – starting from 30km/h – without pushing the foot on the accelerator pedal. Then, the Automatic High Beam automatically adapts the lighting to the traffic conditions, making night drive easier for the driver. In addition, 6 airbags complete the safety standard equipment.
Most of the functionalities are managed by a camera mounted on the interior rearview mirror.
The special series provides its passengers with a new 7’’ fully Digital Cluster with three different graphic modes and a renovated steering wheel. The Pandina is additionally equipped with a brand new 7‘’ Radio DAB touchscreen with Apple CarPlay and Android AutoTM.
From a design point of view, it presents a new white painted dashboard fascia and new seats with “Pandina” monogram and logo embossed, yellow double stitching, white details and Seaqual yarn containing a sustainable, fully-traceable raw material made from marine litter.
The exteriors are enriched with playfully details such as little panda’s face on the wheel cup, yellow mirror caps, Pandina lettering on the side mouldings and a “Pandina” serigraphy on the third light.
On top of the already existing colors – Gelato White, Cinema Black, Passione Red and Italia Blue – Pandina offers the new Positano Yellow and new bi-colors (contrasting black roof).
The new Pandina special series will be available starting from this summer in the major European countries.
