FIAT claims first prize in the “Social Media Strategy Non-Food” category at the Interactive Key Award 2023. The victory was awarded to the “Wrapping ads” social project, launched by FIAT during the end-of-year celebrations. Every Christmas, in Italy alone, more than 75 thousand tons of paper are wasted to wrap presents. That’s why FIAT decided to use its adverting spaces in newspapers to design the first “recyclable” campaign that could be used to wrap Christmas gifts. Thanks to this, over two million people have recycled newsprint which otherwise would have been thrown away.
In addition, the Brand has developed several videos that teach how to re-use Wrapping paper in a smart and sustainable way. The funny clips went online in seven European countries and recorded more than 4 million views.
The “Wrapping ads” project therefore highlighted the Brand’s willingness to make a concrete contribution to the protection of the planet. And in front of this epochal challenge, as a car manufacturer, FIAT plays a key role with its most precious jewel: the iconic New 500. Indeed, the symbol of Made in Italy is leading, with relevance and authority, the transition to an electric and accessible urban mobility for all.
The Interactive Key Award ceremony was held last night at “La Santeria” in Milan. Organized by the Media Key editorial group, the competition dedicated to all-digital advertising communications reconfirms itself as a point of reference for professionals and one of the longest standing Italian awards in the industry. Now at its 24th edition, the contest is divided into four sections – Web Projects, Social Campaign, ADV Campaign, Special Campaign – and was attended by companies, institutions, agencies, production houses and professionals who have implemented online projects during 2022.
