Gqeberha, South Africa—BAIC SA recently hosted an exclusive media event that offered journalists an unparalleled opportunity to experience the excitement of its latest model, the all-new B40 PLUS 8AT. The event showcased the vehicle’s impressive capabilities and left a lasting impression on all who attended.
Exclusive Media Event
The day began with a tour of the BAIC SA plant in Gqeberha, providing journalists with valuable insights into the company’s meticulous manufacturing process, unwavering commitment to quality, and dedication to excellent customer service. This was followed by a sit-down session with the company’s executives, where the media gained insights into BAIC’s plans and upcoming vehicle lineup.
Thrilling Test Drive Experience
The highlight of the event was undoubtedly the test drive of the all-new B40 PLUS 8AT. Journalists were given the chance to put the vehicle through its paces on a challenging off-road trail. The B40 PLUS 8AT demonstrated its power and performance on various 4×4 terrains, culminating in an exhilarating bush experience. The vehicle’s handling, suspension, and overall performance left a lasting impression, marking it as a true standout in its class.

Customer-Centric Approach
The event also provided a rare glimpse into BAIC’s vision and customer-centric approach. This focus on customer satisfaction and after-sales support solidifies BAIC’s position as a leader in the automotive industry. The company’s dedication to building long-term relationships with its customers was clearly evident, reinforcing its commitment to delivering excellence.
Affordable Pricing
Starting at R574,500, the BAIC B40 PLUS 8AT is competitively priced, reflecting BAIC SA’s dedication to making quality vehicles accessible to a broader audience. With its competitive pricing and attractive warranty offerings, BAIC SA is well-positioned to make a significant impact in the South African automotive market.
Closing the Day
The day concluded with a Safari 4×4 trail, followed by a dinner and beautiful safari-themed gifts, providing a fitting end to an unforgettable experience. The media left with a newfound appreciation for BAIC SA and its latest offering, the B40 PLUS 8AT.
In summary, the BAIC SA media event was a resounding success, offering a comprehensive look at the B40 PLUS 8AT’s capabilities and solidifying BAIC’s reputation for excellence and innovation in the automotive industry.



















