BYD UK and Swansway Motor Group are proud to announce their official partnership with one of the UK’s most anticipated music events of the year — the Together Again Festival 2025. Set against the picturesque backdrop of Bolesworth Castle in Cheshire, the three-day celebration from 25–27 July promises an unforgettable fusion of live music, community spirit, and future-facing technology.
Drawing over 120,000 music fans annually, Together Again 2025 will welcome a standout line-up of headline acts including Olly Murs, Dizzee Rascal, and Liverpool’s own Jamie Webster. Yet while the music will take centre stage, it’s the innovative presence of BYD that’s set to supercharge the atmosphere — quite literally.
An Electrifying Showcase of Innovation
In a bold and visually captivating display, two BYD DOLPHIN SURF models will frame the main stage throughout the weekend, underscored by a high-energy light display designed to engage and energise the crowd. These bespoke energy graphics will respond to audience reactions — encouraging festivalgoers to cheer, shout and interact as if they were ‘charging’ the cars with their own excitement. This kinetic installation blends BYD’s core philosophy of sustainable technology with a powerful dose of entertainment and creativity.
BYD will also showcase two of its most acclaimed models on the festival grounds: the sleek, fully electric SEAL saloon and the efficient SEAL U DM-i plug-in hybrid SUV. With their cutting-edge design, exceptional range, and next-generation tech, the models are a fitting representation of the shift towards cleaner, smarter mobility.
A Partnership Built on Shared Values
This partnership between BYD UK and Swansway Motor Group reflects a shared belief in progress — both on the road and within the communities they serve. Just as Together Again Festival champions togetherness and lasting memories, BYD and Swansway are committed to driving positive change through innovation, accessibility, and a future-forward mindset.
“Together Again is more than just a music festival — it’s a celebration of culture, community and connection,” said a spokesperson for Swansway Motor Group. “We’re proud to partner with BYD to deliver an experience that not only entertains, but also sparks important conversations about the future of mobility.”
Experience It First-Hand
Festival attendees can explore BYD’s models up close throughout the weekend, discovering the technology behind the brand’s rapid rise in the EV world — from its game-changing Blade Battery to its seamless connectivity features and driver-centric design.
As music fills the air and summer crowds gather beneath the iconic towers of Bolesworth Castle, the stage is set for a powerful meeting of rhythm, innovation, and electric energy.
For more on BYD’s model range, visit www.byd.com/uk.
For more on Swansway Motor Group, visit www.swanswaygarages.com.
For festival details, line-up and tickets, head to www.togetheragainfestival.co.uk.
