Chippenham, UK – Dymag Technologies Limited, a trailblazer in lightweight automotive wheel technology and a subsidiary of BORBET GmbH, has announced the appointment of Ian Harnett as Non-Executive Director, effective January 1, 2025. This strategic move marks a significant step in Dymag’s ambitious growth trajectory, leveraging Harnett’s nearly four decades of leadership experience in the automotive industry.
A Proven Track Record in Automotive Excellence
Ian Harnett’s illustrious career includes pivotal leadership roles at Jaguar Land Rover (JLR), where his impact was transformational. As a key figure in global purchasing and human resources, Harnett played an integral role in scaling JLR’s operations, successfully doubling the workforce, expanding production capacity, and driving sales growth. His expertise in navigating corporate transitions was exemplified by his leadership during JLR’s divestment from Ford, a move that demanded both strategic foresight and operational precision.
Chris Shelley, Executive Chair of Dymag Technologies, expressed his excitement about the appointment:
“Ian brings a remarkable depth of industry knowledge and strategic acumen that are crucial as we drive forward our innovation in automotive wheel technology into the Premium Performance and Luxury OEM sector.”
Driving Innovation in Automotive Wheel Technology
Dymag has long been synonymous with cutting-edge innovation, having pioneered advancements in carbon and magnesium wheel technology. These lightweight and durable solutions not only enhance performance in motorsport but also deliver unparalleled benefits for luxury and high-performance road vehicles.
As the company continues to break new ground in the Premium Performance and Luxury Original Equipment Manufacturer (OEM) market, Harnett’s wealth of experience will be instrumental in steering the company toward sustained growth and technological leadership.

A Legacy of Excellence
Founded in 1974, Dymag boasts a storied history of innovation in elite motorsport, including Formula One, IndyCar, GT Auto, World Superbike, MotoGP, and road racing. More recently, the company has expanded its focus to revolutionize wheel technology for both OEM and aftermarket applications. Dymag’s pioneering products include the world’s first commercial carbon motorcycle wheels and carbon composite auto wheels, adopted by automotive icons such as Aston Martin and Koenigsegg.
As part of the BORBET GmbH family, Dymag continues to set industry benchmarks with a steadfast commitment to performance, durability, and innovation.
Looking Ahead
Ian Harnett’s appointment signals a bold new chapter for Dymag Technologies. His expertise will undoubtedly amplify the company’s efforts to push the boundaries of automotive wheel technology, reinforcing its position as a global leader in the field.
Dymag’s journey from motorsport innovator to a key player in the luxury and high-performance vehicle sector is a testament to its relentless pursuit of excellence—a vision that is poised to accelerate with Harnett’s strategic guidance.
For more information about Dymag Technologies Limited and its groundbreaking work, visit www.dymag.com.















