Johannesburg, South Africa – November 2025: Dunlop Tyres South Africa is proud to announce the appointment of Marcia Noxolo Veronica Mayaba as its new Commercial Director, effective immediately. In this role, Mayaba will oversee Sales, Retail, Marketing, and Technical Services, bringing decades of experience and a proven record of building high-performance, people-centred teams.
A respected leader in the automotive industry, Mayaba is widely recognised for her trailblazing achievements, including being the first black female CEO in Automotive Retail in South Africa. Her career spans leadership roles across the automotive value chain, including positions at Eqstra Fleet Management, Isuzu Motors South Africa, Lindsay Saker VW & AUDI, Barloworld GM Bruma, Barloworld Isuzu, and Barloworld Ford & Mazda.
Lubin Ozoux, CEO of Dunlop Tyres South Africa, welcomed Mayaba to the executive team, stating:
“Marcia brings a distinctive blend of empathy, strategic insight, and commercial acumen. Her passion for developing people, her deep understanding of the automotive ecosystem, and her commitment to ethical leadership align perfectly with Dunlop’s purpose-driven culture. We’re excited to welcome her and look forward to the impact she will make in driving our business and dealer partnerships forward.”
Mayaba’s passion for the automotive industry is deeply personal. She describes her journey as one of perseverance and purpose:
“The automotive industry has been the canvas for my life’s work. It’s where innovation meets people’s daily realities – and for me, it represents progress and empowerment, especially for women and young people. It is my purpose to contribute to a sustainable and thriving business where people and the organisation grow together.”
Reflecting on her decision to join Dunlop, Mayaba added:
“Dunlop embodies heritage, integrity, and resilience – values that deeply resonate with me. My first meeting with Lubin and the Exco immediately felt like a fit – a culture anchored in people, continuous improvement, and long-term sustainability. Joining Dunlop is not just a career move; it’s a continuation of my purpose to build stronger, values-based ecosystems within the automotive landscape.”
With Mayaba at the helm of its commercial operations, Dunlop Tyres South Africa is poised to continue its growth journey, underpinned by innovation, sustainability, and a people-first approach. Her appointment signals a renewed commitment to strengthening dealer relationships and delivering exceptional value across the automotive ecosystem.
