PRETORIA, SOUTH AFRICA – 12 April 2025 – Daimler Truck Southern Africa (DTSA) has once again shone a spotlight on excellence and resilience within its dealer network, honouring top-performing partners at the prestigious 2024 Dealer of the Year (DOTY) awards. Held under the inspiring theme “Moving beyond the ordinary,” the event paid tribute to dealers and general distributors who demonstrated unwavering commitment and stellar performance in a year marked by a dynamic and evolving commercial vehicle market.
Taking centre stage for the third time in four years, Orbit Commercial Vehicles Cape Town was named the 2024 Overall Dealer of the Year and EliteClass winner. Their consistent excellence in meeting global dealer standards, surpassing performance targets, delivering exceptional customer service, and ensuring operational and compliance excellence has cemented their reputation as an industry leader. This accolade secures their place at the highly anticipated Daimler Truck Overseas EliteClub event later this year, where they will represent DTSA on the global stage.
“Orbit Commercial Vehicles Cape Town is a true example of a dealership that pursues excellence, constantly innovating, improving and exceeding expectations by truly understanding their customers’ needs,” said Maretha Gerber, President and Group CEO of DTSA. “They do not aspire to be good, but to be the best—leaving their customers and stakeholders feeling valued and satisfied after every interaction. They set the benchmark.”
Gerber also lauded the wider DTSA network for their determination throughout 2024, a year that demanded agility and resilience. “Stars shine brightest in the darkest skies, and our dealers and general distributors truly rose to the challenge. We are immensely proud of their achievements and grateful for their ongoing partnership.”
Recognising Excellence Across the Network
DTSA’s DOTY event highlighted achievements across seven award categories, spanning retail sales, customer service and parts, export performance, financial services, and used truck sales. A total of twelve awards were presented, with standout performers recognised for consistent monthly and quarterly achievements across key performance indicators.
2024 Award Winners:
Retail Sales Excellence:
- Mercedes-Benz Trucks: New Vaal Motors Kimberley
- FUSO Trucks: NMI Commercial Vehicles Durban
Customer Service & Parts (CSP) Excellence:
- Mercedes-Benz Trucks: De Wit Motors Commercial Vehicles Ermelo
- FUSO Trucks: Ronnies Motors Commercial Vehicles East London
Bus Excellence:
- Mercedes-Benz Bus (CSP & Overall): Sandown Commercial Vehicles Bus Centre
Export Partner Excellence:
- Mercedes-Benz Trucks: Technica Industrial – Mozambique
- FUSO Trucks: Naledi Motors Gaborone
Financial Services Excellence:
- Mercedes-Benz Trucks: Orbit Commercial Vehicles Cape Town
- FUSO Trucks: Ronnies Motors Commercial Vehicles East London
TruckStore Agent Excellence:
- Winner: Orbit Commercial Vehicles Cape Town
Mike Honiball, CEO of Daimler Truck Financial Services South Africa, also acknowledged the vital role played by financial partners in a successful year for the business. “We would not be able to achieve what we do without the dedication of our entire dealer network. Congratulations to all the winners, particularly Orbit Commercial Vehicles Cape Town and Ronnies Commercial Vehicles East London, for their stellar performance in financial services.”
Looking Ahead
As the commercial vehicle landscape continues to shift, DTSA and its dealer network have proven that excellence is not only achievable but sustainable—even in uncertain times. The 2024 DOTY event was more than a celebration; it was a reaffirmation of DTSA’s commitment to innovation, customer satisfaction, and dealer excellence.
With Orbit Commercial Vehicles Cape Town set to represent DTSA globally, and a host of other dealers continuing to raise the bar locally, the future of Daimler Truck Southern Africa’s dealer network is clearly anything but ordinary.
