Johannesburg, South Africa – June 2025
In a landmark partnership that redefines corporate purpose and community impact, GAC Motor South Africa has officially become the mobility partner of the Real Madrid Foundation South Africa. But this is far more than a brand alliance—it’s a dynamic commitment to nurturing potential, empowering futures, and driving access to education and sport for underserved youth.
Fuelled by a shared belief in the transformative power of football and learning, the collaboration takes root with the launch of the Real Madrid Foundation’s first Gauteng-based Educational Football Programme, hosted at Generation Schools Taroko in Modderfontein. With GAC Motor providing vital mobility solutions, the initiative ensures coaches, mentors, and young athletes can seamlessly connect across multiple touchpoints—on and off the field.
“This is not just a sponsorship; we believe mobility should not only move people, but also empower futures,” said Bianca Naude, Public Relations Manager at GAC Motor South Africa. “Partnering with the Real Madrid Foundation is a meaningful way for us to contribute to a larger purpose, changing lives through access to sport, education, and opportunity.”
The programme is as holistic as it is ambitious. Now operating in both Cape Town and Johannesburg, it blends top-tier athletic training with mentorship, emotional development, and a strong values-based curriculum. In Johannesburg alone, 50 learners have already enrolled, with projections to reach over 300 participants nationwide by the end of 2025.
For Jevron Epstein, CEO of Generation Schools and President of the Real Madrid Foundation South Africa, the initiative represents something deeper than sport.
“In a country where talent too often goes unnoticed due to lack of opportunity, this partnership brings something deeper: dignity, belief, and possibility,” he said. “Together, we’re not only developing athletes—we’re building young leaders with purpose.”
GAC Motor’s involvement in this project dovetails seamlessly with its broader #CraftYourPath campaign, which champions individual growth and the pursuit of dreams. By supporting platforms that inspire resilience and personal development, the brand affirms its belief that vehicles can do more than transport—they can transform lives.
In many ways, this partnership is a celebration of everything South Africa’s youth represents: untapped brilliance, courage in adversity, and an unshakable drive toward a brighter tomorrow. It is a reminder that when business and community align with shared values, real change can—and does—happen.
With each journey enabled, each barrier removed, and each young voice uplifted, GAC Motor and the Real Madrid Foundation are steering more than mobility. They are driving a new future—one where sport and education meet at the intersection of purpose and possibility.
