The Festival of Motoring (FoM) is set to dazzle automotive enthusiasts once again, and MasterDrive is thrilled to announce its participation for the third consecutive year. This year’s presence promises to be more vibrant and engaging than ever, featuring an array of exciting events and opportunities. From empowering women in the mobility sector to high-octane VIP rides and a search for the next driving star, MasterDrive’s lineup is a testament to its commitment to innovation and excellence in the automotive world.
Women with Drive – ALIVE: Empowering Women in the Mobility Sector
Date: 29 August
Location: Festival of Motoring
MasterDrive’s acclaimed Women with Drive event returns to FoM under the inspiring title ‘Women with Drive – ALIVE!’ This event celebrates the dynamic, ever-evolving nature of the mobility industry and highlights the pivotal role women play within it. As in previous years, the event aims to uplift and promote women who are leading the way, whether by advancing their careers, driving diversity, or supporting long-standing organizational achievements.
Key Highlights:
Panel Discussion
‘The Ecosystem of Sustainable Mobility: Connecting, Collaborating, and Conquering’
This discussion will delve into the future of mobility, exploring sustainability, challenges, and opportunities within the sector. It will provide valuable insights into how collaboration and innovation are shaping the industry.
Lifestyle Presentation
‘Mental Wellness for Women in the Fast Lane’
Addressing stress management, work-life balance, mindfulness, and resilience, this session will offer practical advice for women navigating high-pressure roles in the mobility industry.
Community Support:
The event will spotlight an organization dedicated to assisting vulnerable women, reinforcing MasterDrive’s commitment to giving back to the community and supporting meaningful causes.
Women with Drive – ALIVE is set to be an exceptional gathering, offering attendees invaluable knowledge and inspiration for their personal and professional journeys.
MasterDrive Stand in the Pit: A Thrilling Experience
Dates: 30 August to 1 September
Location: Pit Area, Festival of Motoring
MasterDrive’s stand will be strategically located in the pit area, one of the festival’s most exhilarating spots. Visitors will have the chance to engage with the MasterDrive team, learn about the Hi-Performance Experience, and get a glimpse of the Mustangs used in these high-speed adventures. While visitors won’t be able to drive the Mustangs themselves, the display promises to be a highlight of the festival.
VIP Rides: Thrill of the Track
Dates: 30 August to 1 September
Location: Kyalami Racetrack
For those pre-selected, MasterDrive offers a unique opportunity to experience the thrill of racing in Mustangs on the world-renowned Kyalami Racetrack. These VIP rides are exclusively available to MasterDrive partners, providing a heart-pounding experience that showcases the high-performance capabilities of these iconic vehicles.
Launch of MasterDrive Driver Search: The Quest for Future Racing Stars
As part of its ongoing commitment to fostering new talent, MasterDrive will kick off the search for the next participant in the MasterDrive Driver Search at FoM. Aspiring drivers who wish to compete in the prestigious Simola Hillclimb in 2025 can submit their entries during the festival. Those who advance to the final rounds will undergo intensive training, culminating in their first ascent of the hill. This initiative aims to discover and nurture the next generation of racing talent.
Looking Forward
MasterDrive is poised for an even bigger and better experience at FoM 2024. With a diverse array of events and opportunities, the festival will not only showcase cutting-edge automotive technology but also celebrate the achievements of women in the industry and offer thrilling experiences for all attendees. Whether you’re looking to be inspired by influential women, feel the rush of high-performance driving, or join a future racing team, MasterDrive’s presence at FoM promises to be an unforgettable highlight.
