Johannesburg, South Africa – DigiCars Group has once again proven why it stands at the forefront of South Africa’s automotive landscape. At last week’s National Chery Dealer Awards held at Nasrec, the group’s dealerships—Chery Sandton and Chery Northcliff—claimed the highest number of accolades, a testament to their unwavering commitment to excellence across sales, marketing, aftersales, and financial services.
The recognition underscores DigiCars Group’s “customer and service first” philosophy, highlighting its ability to combine innovation with consistently outstanding performance.
Chery Northcliff: Leading by Example
Chery Northcliff emerged as a standout performer, taking home prestigious honours including:
- Best Medium Dealer Awards in Sales and Marketing
- Best WesBank Chery Finance Dealer
- Best Supporting Dealer – WesBank Finance
Chery Sandton: Excellence Across the Board
Meanwhile, Chery Sandton secured the Best XL Dealer Awards across Sales, Marketing, and Aftersales, reinforcing its position as a powerhouse in the premium dealer segment.
“These wins belong to our entire team,” said Dawood Olgar, CEO of DigiCars Group. “From our executives and passionate sales consultants to our marketing and skilled aftersales departments, everyone working tirelessly behind the scenes has contributed to this success. Witnessing these accolades being achieved is one of the proudest moments of my career.”
Olgar emphasised that the path ahead is one of ambition and perseverance. “We are committed to building DigiCars Group into the undisputed digital-first leading dealership network in South Africa.”
Teamwork and Dedication at the Core
Azhar Abed, Group Franchise Director, highlighted that these awards are a reflection of collective dedication. “From sales to operations, every team member has played a part in achieving this milestone. I am immensely proud of the people behind Chery Sandton and Northcliff for proving that passion and consistency always deliver results.”
Strong Partnerships Driving Success
DigiCars Group also acknowledged the vital role of its industry partners in delivering seamless customer solutions. WesBank, which presented Chery Northcliff with two significant awards, was singled out for its support in providing tailored financial solutions. In addition, gratitude was extended to Chery South Africa’s leadership, including Mr. Jay-Jay Botes and his OEM team, for their continued confidence in the group.
Redefining the Dealership Experience
As a proudly South African automotive group, DigiCars Group is committed to redefining the dealership experience. Through a digital-first approach, the group offers integrated, customer-centric solutions across sales, service, and finance. Its dealerships consistently set benchmarks for operational excellence and innovation, reflecting a forward-thinking vision for the country’s automotive sector.
With its latest awards haul, DigiCars Group has not only celebrated a series of achievements but has also reinforced its standing as an industry leader that blends passion, precision, and performance.
