BYD Group has unveiled a striking new chapter for its premium automotive brand, DENZA, with British actor Daniel Craig taking centre stage in a global campaign. As the world’s first premium brand dedicated exclusively to new-energy vehicles, DENZA is poised to captivate customers seeking a harmonious fusion of innovative technology and European-influenced design elegance.
Craig will feature prominently across marketing channels, including television commercials and digital campaigns, spotlighting DENZA’s latest vehicles as the brand prepares for its worldwide expansion in 2026. This collaboration amplifies the brand’s international recognition ahead of the European launch of its flagship Z9GT shooting brake, which will be showcased at the iconic Palais Garnier opera house in Paris on 8 April.
BYD Executive Vice President Stella Li described Craig as a natural ambassador for DENZA, praising his blend of strength, sophistication, and authenticity. “Those qualities resonate deeply with what DENZA stands for,” Li said. “As we bring the brand to the world — across Europe, Latin America, the Middle East, and Africa — we are proud to welcome an actor whose presence and character reflect the spirit of DENZA. Together, we want to show how technology, design, and emotion can come together to create a new vision of premium mobility.”
This partnership underscores DENZA’s ambition to redefine premium mobility for the electric era, using the universal appeal of one of cinema’s most recognisable faces to demonstrate that sustainable, cutting-edge technology can also be aspirational and emotionally engaging.
Media assets for the campaign have been officially released by BYD and must be used only with authorisation.
