The Dacia Duster has been awarded the prestigious title of ‘Car of the Year’ in the Driver Power 2024 survey, outshining all other new cars on the market. This much-loved SUV also secured the title of ‘Best Small SUV,’ a testament to its popularity and performance in the highly competitive car ownership opinion poll compiled annually by Auto Express.
The Duster’s top position and category win are determined solely by customer feedback, evaluating every aspect of the ownership experience from the initial purchase to reliability and running costs. These accolades add to the Duster’s impressive collection of over 20 UK industry awards to date. Since its official launch in 2013, over 100,000 Dusters have been sold in the UK, paving the way for the arrival of the All-New Duster later this year.
Recognized as the UK’s most satisfying new car to own, the Duster’s triumph in the Driver Power 2024 survey underscores its broad appeal. This survey, the nation’s largest car ownership opinion poll, provides unparalleled insights into what it’s like to live with today’s cars. Open to owners of vehicles under three years old, it covers everything from the buying experience to driving dynamics, reliability, and real-world running costs. The survey’s results highlight that the Duster more than lives up to its reputation for being a durable, enjoyable, and highly valuable vehicle.
Paul Barker, Editor of Auto Express, praised the Duster’s outstanding performance: “Dacia has proved once more that high customer satisfaction doesn’t have to mean high cost, and the Duster, a car we’ve always rated highly, is a brilliant ownership proposition. Across the board, owners are delighted with their Dusters, and it’s a worthy winner of Driver Power 2024 as the nation’s number one car to own.”
Echoing this sentiment, Luke Broad, Dacia Brand Director for the UK, said: “We know how good our cars are, but the real proof comes from those who own, drive, and live with them. Duster’s unbeatable performance in the Driver Power survey shows that it delivers what we promise, day in and day out, being made for exciting adventures and demonstrating how you can have both robust quality and exceptional value. With the new model just months away, the current Duster leaves a fantastic legacy with this award showing just how capable it is and why it’s so iconic.”
As it marks its 11th year on sale in the UK, the Duster continues to build on its legacy. This iconic vehicle has won the hearts of a diverse range of customers, from private owners to businesses, including emergency first responders and charities. Its rugged versatility and affordability make it an enduring favorite.
The Duster’s appeal is set to continue with over 13,000 drivers already expressing interest in the All-New Duster ahead of its launch later this year. This remarkable demand highlights the Duster’s status as a true automotive icon, built to last and cherished by many.
