Milton Keynes, 13-01-2025 – The fusion of racing heritage and cutting-edge design takes center stage as CUPRA unveils its striking new livery for the ongoing Formula E season. The CUPRA KIRO Formula E Team has redefined aesthetics and innovation, presenting a bold visual identity that underscores the brand’s commitment to electrification and competitive excellence.
Ahead of the Mexico City E-Prix, the new livery was revealed at the Autódromo Hermanos Rodriguez circuit by drivers Dan Ticktum and David Beckmann, alongside key CUPRA and Kiro Race Co. figures.
Design That Electrifies
At the heart of CUPRA’s visual philosophy lies its signature copper hue, inspired by the unparalleled electrical conductivity of the metal. This colour dominates the new livery, seamlessly blending with Kiro’s corporate tones to craft a design that is both dynamic and instantly recognisable on the track.
“Design is part of everything we do at CUPRA and represents our winning attitude,” remarked Xavi Serra, Global Head of Racing at CUPRA. “Formula E merges emotion, competition, and electric performance—values that we share and have infused into the new livery.”
The design not only speaks to CUPRA’s obsession with detail but also highlights its dedication to sustainability and electrification. The copper-dominated palette serves as a visual testament to the brand’s forward-looking approach in the electrified racing era.
Aiming High After a Strong Start
The CUPRA KIRO team is entering the 2025 Formula E season with high aspirations. Following a promising opening race in Brazil, where the team secured valuable championship points, the new livery signifies a fresh chapter in their pursuit of top-tier performance.
As part of the unveiling event, CUPRA KIRO’s drivers, team leaders, and representatives gathered in front of the CUPRA KIRO Pit Garage to celebrate the team’s ambitious goals for the season. Alex Hui, Team Manager of CUPRA KIRO, expressed his enthusiasm: “This season is not just about competing; it’s about making a statement. The new livery embodies our ambition to be a formidable presence on the Formula E grid.”
Powered by Porsche Motorsport Technology
The CUPRA KIRO team benefits from the formidable Porsche 99X Electric WCG3, a two-time world championship-winning technology package. This collaboration reflects CUPRA’s innovative racing strategy, leveraging Porsche’s technical expertise while integrating CUPRA’s design ethos and competitive spirit.
A Global Stage for Innovation
The 2025 Formula E calendar offers CUPRA KIRO an exciting opportunity to showcase their prowess across some of the world’s most iconic cities, including Monaco, Berlin, London, and Miami. The synergy between CUPRA’s commitment to electrification and the global platform of Formula E positions the team as a trailblazer in sustainable motorsport.
A Season to Remember
With a cutting-edge car, a bold new livery, and a team driven by ambition, CUPRA KIRO is poised to make waves this Formula E season. As the championship progresses, fans can expect the team to not only compete for podiums but also redefine what it means to merge innovation, sustainability, and racing DNA.
CUPRA is not just racing for today—it’s racing for the future.
