CUPRA is turning the volume up on its creative universe once again with the launch of The Soundtrack of Raval, a feature-length musical film that blends cinema, live performance, and unreleased music into a single cultural statement. Arriving in the wake of the CUPRA Raval World Premiere, the project extends the brand’s disruptive energy far beyond the stage and into a global audiovisual experience designed for its Tribe.
At its core, the 20-minute film is a time capsule of a city-spanning celebration that unfolded across Barcelona, Madrid, Paris, Berlin, Milan, and Manchester. It captures the raw atmosphere of six iconic urban settings where international artists debuted never-heard-before tracks, each performance stitched into a narrative that reflects CUPRA’s distinctly urban identity. Rather than a traditional launch, the Raval reveal became a moving, living soundtrack of modern city culture.
The film features exclusive new music from Nathy Peluso, Guitarricadelafuente, Disiz, Kim Petras, Mahmood, and Chase & Status featuring Lancey Foux. Each artist brings their own sonic fingerprint, transforming the CUPRA Raval World Premiere into a layered musical journey that mirrors the energy, tension, and rhythm of the streets it was born in. These tracks exist exclusively within the film, making the experience as rare as it is immersive.
Speaking on the launch, Ignasi Prieto, Chief Brand Officer at CUPRA, highlighted the ambition behind the project, noting that the brand wanted to create an experience “never seen or heard before” for the unveiling of its radical electric urban car. While around 30,000 fans experienced the live performances across six cities, The Soundtrack of Raval opens that moment to a global audience, ensuring the CUPRA Tribe everywhere can step inside the atmosphere of the launch.
More than a film, the project also deepens CUPRA’s “Follow the CUPRA” initiative, an evolving creative platform that connects mobility, design, and culture through storytelling. Interwoven interviews and performance footage give context to the music, revealing how each artist interpreted the spirit of the CUPRA Raval through their own creative lens. The result is part concert film, part documentary, and part cultural snapshot of a brand in motion.
Now available on CUPRA’s official YouTube channel, the full soundtrack and film invite viewers to experience the Raval moment in its entirety. It is a bold continuation of CUPRA’s growing presence at the intersection of automotive innovation and contemporary culture, where sound, speed, and urban identity converge into something unmistakably its own.
