Milton Keynes, 12 June 2024 – CUPRA has once again taken its place at the heart of London’s vibrant music scene, confirming its role as the Official Automotive Partner for All Points East 2025. Marking the third consecutive year of this collaboration, CUPRA and the festival join forces to celebrate the ever-evolving spirit of music — delivering a cultural experience that resonates with creativity, boldness, and innovation.
Returning to Victoria Park over two electrifying weekends, from 16 – 18 August and 23 – 25 August, All Points East is set to host its sixth edition, promising an immersive atmosphere where established icons and rising stars converge. This year’s line-up boasts a compelling mix of talent including Cleo Sol, Chase & Status, Raye, Sammy Virgi, The Maccabees, Barry Can’t Swim, and Bombay Bicycle Club — artists who are shaping the future of sound across genres.
A Natural Partnership Rooted in Creativity and Disruption
Marcus Gossen, Director of SEAT and CUPRA UK, encapsulates the synergy between CUPRA and All Points East:
“As a brand that thrives on boldness and creativity, CUPRA is no stranger to shaking things up – and there’s no better place to do that than at one of London’s most forward-thinking festivals, All Points East.”
For CUPRA, music is more than an event sponsorship; it is embedded deeply within the brand’s DNA. This is evident in its long-standing partnership with the renowned Primavera Sound festival and now with All Points East, which epitomizes the disruptive, modern, and dynamic music culture of London. The connection aligns seamlessly with CUPRA’s ethos — a blend of performance, passion, and innovation.
Extending beyond the festival grounds, CUPRA recently unveiled its Manchester City Garage, a creative hub dedicated to nurturing emerging UK talent. This space offers musicians and creators a platform to develop their craft within an immersive and collaborative environment, further reinforcing CUPRA’s commitment to the music community.
An Event That Defines London’s Musical Landscape
Since its debut eight years ago, All Points East has become a cornerstone of London’s cultural calendar. Known for its meticulously curated line-ups, the festival blends established stars with breakthrough artists, creating an inclusive space where music lovers discover fresh sounds and celebrate diversity.
The 2025 edition is no exception, with headline performances that promise to captivate audiences and embody the festival’s innovative spirit. CUPRA’s continued partnership ensures that the festival experience is enhanced by a brand that shares its passion for pushing boundaries — both on stage and on the road.
Looking Ahead to Two Unforgettable Weekends
With anticipation building for the upcoming festival dates, CUPRA and All Points East are poised to deliver an experience that goes beyond music — a celebration of culture, creativity, and connection. As Marcus Gossen notes, “We’re delighted to be partnered with this event and look forward to what promises to be a fantastic two weekends.”
For music lovers and automotive enthusiasts alike, the collaboration between CUPRA and All Points East embodies a shared vision of innovation and excitement, making the 2025 festival an unmissable highlight of London’s summer.
