Milton Keynes, 3 November 2025 – CUPRA UK is once again making waves in the football world, extending its partnership with Baller League UK for a second consecutive season as the league’s Official Automotive Partner. Following a hugely successful inaugural season, the partnership underscores CUPRA’s commitment to innovation, high performance, and disruptive experiences – values that mirror the thrilling ethos of Baller League UK.
The UK’s six-a-side professional football sensation returned to the Copper Box Arena on Monday 27 October, bringing fans back into a high-octane, entertainment-packed football environment. Redefining the sport with 30-minute matches, dynamic rules, and Gamechanger twists, Baller League UK seamlessly fuses elite football talent with culture and spectacle, creating an unmatched fan experience.
Building on last season’s success, CUPRA has expanded its involvement for 2025. The brand now partners with the Becoming a Baller documentary series, giving fans behind-the-scenes access through Baller League UK’s YouTube and social media channels. Additionally, CUPRA’s innovative Manager Cam delivers a unique touchline perspective, letting supporters experience every strategic move and moment of drama from the sidelines.
Fans will also see a fleet of electric CUPRA Tavascan vehicles chauffeuring the league’s star-studded managers and squads to each matchday. This season’s managerial lineup blends football royalty and cultural icons, including former professionals Micah Richards, Ian Wright, and Alan Shearer; current stars Chloe Kelly and Alisha Lehmann; influencers Maya Jama, Angry Ginge, and Niko Omilana; and Idris Elba, actor, screen icon, and CUPRA KIRO Formula E team investor.
Half-time thrills return with CUPRA presenting the fan challenge at the Copper Box, offering supporters a shot at glory and the weekly cash prize – an element that adds both engagement and excitement to the matchday experience.
Marcus Gossen, Managing Director of SEAT and CUPRA UK, commented: “Baller League UK was an enormous success for us last season. At CUPRA, we’ve always embraced the disruptive and innovative spirit, and Baller League embodies that entirely. We’re building on last season’s achievements and look forward to our second consecutive season as Official Automotive Partner.”
Felix Starck, CEO of Baller League UK, added: “We’re thrilled to welcome CUPRA back for season two. A game like Baller League, which thrives on being different, modern, and disruptive, requires partners who share the same philosophy – and CUPRA delivers perfectly.”
The 2025 season unfolds across 11 Mondays, culminating in the Final Four showdown to crown the Baller League UK champions. Each matchday features six 30-minute games, with the last three minutes of each half introducing a surprise rule twist to heighten the excitement. Every match will be streamed live on YouTube and Twitch, while over 4,500 fans cheer from the stands at Copper Box Arena, making season two another unmissable fusion of football, innovation, and entertainment.
With CUPRA behind the wheel, Baller League UK continues to push the boundaries of what football can be – fast, electrifying, and unapologetically disruptive.
