Milton Keynes, 12-02-2025 – In a move that fuses cinematic excellence with automotive innovation, CUPRA has become the new official vehicle partner for the 2025 EE BAFTA Film Awards, set to take place on Sunday, 16th February at London’s iconic Southbank Centre’s Royal Festival Hall.
Bringing its disruptive spirit to one of the film industry’s most prestigious celebrations, CUPRA will provide a fleet of all-electric CUPRA Tavascan cars to chauffeur acclaimed filmmakers, actors, and VIP guests to the star-studded event. This milestone partnership underscores CUPRA’s passion for nurturing creative talent, aligning seamlessly with the BAFTAs’ mission to spotlight and celebrate trailblazers both in front of and behind the camera.
Championing Innovation and Cinema
“The partnership between CUPRA and the 2025 EE BAFTA Awards reflects our joint commitment to innovation, creativity, and the world of cinema,” says Wayne Griffiths, CEO of CUPRA. “This collaboration further strengthens CUPRA’s dedication to this industry, both in the UK and globally.”
Echoing this sentiment, Marcus Gossen, Managing Director of SEAT and CUPRA UK, adds: “The CUPRA Tavascan embodies the future of driving, combining desirability, performance, and sportiness, so it is fitting that it will be showcased to the world as part of such a globally recognised ceremony. With the all-new CUPRA Tavascan, we’re ensuring that the film industry’s brightest stars arrive in style.”
Electric Performance Meets Red-Carpet Style
Leading the charge is the CUPRA Tavascan, the brand’s first all-electric SUV coupe. Seamlessly blending electrification with performance, it builds on the legacy of the CUPRA Born, proving that electric vehicles can be as emotive and dynamic as their internal combustion counterparts. Featuring a bold exterior and a luxurious, high-tech interior, the Tavascan strikes a chord with forward-thinking audiences and car enthusiasts alike.
From its striking design lines to its cutting-edge electric capabilities, the Tavascan showcases CUPRA’s commitment to driving the industry forward. This red-carpet debut signals a new era of mobility—one in which sustainability does not come at the expense of style or performance.
A Shared Mission to Support Creative Talent
Anthony Cole-Johnson, Executive Director of Commercial, BAFTA, emphasizes the synergy between the two partners: “We are thrilled to welcome CUPRA into BAFTA’s esteemed family of partners. As a brand renowned for championing film and supporting the next generation of filmmakers worldwide, CUPRA is the ideal partner to support BAFTA in our mission to celebrate and nurture creative talent.”
CUPRA’s ties to film continue to deepen. The brand counts celebrated actor Daniel Brühl and acclaimed Spanish director J.A. Bayona among its ambassadors, further demonstrating CUPRA’s commitment to cinematic artistry. In 2024, CUPRA also launched CUPRA’s The Dream Makers, an innovative competition in collaboration with the Escola Superior de Cinema i Audiovisuals de Catalunya (ESCAC), dedicated to fostering the next generation of filmmakers.
Beyond the BAFTAs, CUPRA has cemented its presence in the film world through partnerships with the Berlinale, serving as Principal Partner and official mobility partner of the 75th Berlin International Film Festival, and by being the Automotive Partner of the Sitges Film Festival, the globe’s premier festival for fantasy and horror cinema.
Driving into the Future of Film
CUPRA’s alignment with the 78th EE BAFTA Film Awards marks a significant chapter in the brand’s journey to push boundaries and innovate across industries. With the spotlight shining on London’s biggest night of film, the Tavascan’s role in transporting the industry’s brightest talents encapsulates CUPRA’s mission: to electrify not just cars, but also the imaginations of cinema lovers worldwide.
As the world gears up for this historic evening, CUPRA stands ready to drive innovation both on the road and on the red carpet—paying homage to the artistry of filmmaking and setting a bold course for the future of mobility.
