Continental Tyre South Africa has joined forces with Mercedes-Benz South Africa as the official tyre partner for the AMG Experience, bringing together two brands synonymous with precision engineering, innovation, and performance excellence. Based at Zwartkops Raceway near Pretoria, the partnership equips the full fleet of Mercedes-AMG vehicles used in driver training with Continental’s SportContact 7 ultra high-performance (UHP) tyres, ensuring every participant experiences maximum grip, control, and confidence on track.
From the compact but mighty AMG A45 to the blisteringly fast AMG GT 63 S E Performance, the AMG Experience showcases a thrilling line-up of high-performance vehicles. The collaboration also highlights Continental’s status as a preferred OE (original equipment) supplier, with the SportContact 7 already fitted on models such as the Mercedes-AMG C63 S E Performance.
“We are delighted to join forces with Mercedes-Benz South Africa as its official tyre partner for the AMG Experience, equipping its high-performance vehicles with our Continental SportContact 7 tyres in a variety of 19 and 20-inch sizes,” says Dustine Gascoyne, Market Manager at Continental Tyre South Africa. “The SportContact 7 is our range-topping UHP tyre, celebrated worldwide for its performance and repeatedly winning independent tests.”
The AMG Experience focuses on developing advanced driving skills and car control, while also offering participants the adrenaline rush of piloting some of the most dynamic vehicles in the Mercedes-AMG stable. Alexandra Boavida, VP Sales and Marketing at Mercedes-Benz South Africa, emphasises the significance of the partnership:
“Continental Tyre South Africa shares our commitment to performance and safety. Together, we ensure that every participant in the AMG Experience benefits from the superior grip, handling, and reliability of the SportContact 7, allowing them to fully explore the capabilities of our AMG vehicles in a safe and controlled environment.”
Clint Weston, AMG Experience Head Instructor, adds: “This partnership highlights Mercedes-Benz South Africa’s dedication to providing drivers with the very best in performance and control, demonstrating the harmony between cutting-edge automotive engineering and state-of-the-art tyre technology. Continental and Mercedes-Benz are redefining what it means to experience pure driving performance.”
The Continental SportContact 7 Advantage
The SportContact 7 is engineered for ultimate performance. Its design delivers precise handling on the race track, confidence on slippery skidpans, and reliable grip in everyday driving scenarios. Key technologies include:
- Macro Block tread design: Connected block structure on the tyre’s outside shoulder enhances lateral force transmission for sharper, more controlled cornering.
- Adaptive Pattern technology: Ensures consistent performance across wet and dry surfaces, even at high speeds.
- Harmonised BlackChili compound: Optimises the interaction between tread pattern and compound for superior grip and precise steering feedback.
- Force Clustering technology: Tailored construction for different vehicle classes, balancing sidewall stability, load grip, and handling performance.
With a low-void tread design that maximises contact with the road, the SportContact 7 is a tyre engineered to deliver confidence, precision, and safety under the most demanding conditions, making it a perfect match for the high-performance ethos of Mercedes-AMG.
By combining Continental’s world-leading tyre technology with Mercedes-AMG’s performance pedigree, the AMG Experience promises participants a driving adventure where every turn, acceleration, and braking manoeuvre can be explored with total assurance.
