London, UK (October 04, 2023): The team behind the world-renowned Concours of Elegance at Hampton Court Palace and the London Concours is expanding its portfolio with the addition of the new Concours of Elegance Germany, presented by the German watch manufacturer A. Lange & Söhne. The event is supported by its auction partner, RM Sotheby’s, media partner, Classic Driver and hospitality partner, Käfer.
Taking place from 22-27 July 2024, the six-day event (four tour days and two concours days) culminates in a 200-car concours hosted at Gut Kaltenbrunn at the head of Lake Tegernsee; a destination renowned for its beauty, five-star hotels and world-class dining. Nestled in the Bavarian Alps, Tegernsee is a jewel of pristine beauty. Its crystal-clear waters mirror majestic mountain peaks, creating breath-taking panoramas. A blend of tranquillity and Bavarian charm, it offers visitors a serene escape, especially among the walls of Gut Kaltenbrunn, a majestic estate that has witnessed centuries of Bavarian history. Today, it, offers guests unparalleled lake views, gourmet cuisine, and genuine Bavarian hospitality.
Wilhelm Schmid, CEO of A. Lange & Söhne, said: “A. Lange & Söhne has a strong connection with Concours events in Europe and the US. After five years of successful partnership with the Concours of Elegance Hampton Court Palace it is our great honour to extend our commitment by partnering with the newly established Concours of Elegance Germany. The exclusive event provides a wonderful opportunity to welcome the international car community to our home country. At the same time we are looking forward to giving all guests fascinating insights into our world of watchmaking. Once again the parallels of design and craftsmanship between classic cars and our mechanical timepieces create a strong foundation for our partnership.”
Marcus Görig, Car Specialist, Germany, RM Sotheby’s, added: “RM Sotheby’s is delighted to be the official auction partner of the Concours of Elegance Germany. The Concours of Elegance in the UK has established itself as one of the pre-eminent Concours events in Europe, and the addition of a new event in Germany presents a wonderful opportunity for RM Sotheby’s to further establish its reputation in this hugely important market. We look forward to what we know will be a spectacular showcase of wonderful motor cars.”
Before the cars take up their places in Gut Kaltenbrunn, they will embark on a tour of the Bavarian countryside. The four-day tour will explore the best of Bavarian food, drink and tradition, as well as the splendor of its natural surroundings. Having arrived at Gut Kaltenbrunn, the first day of the event will be highly exclusive, with just 1,200 guests by invitation only. The second day of the show welcomes more cars and more visitors for the public day.
James Brooks-Ward, Thorough Events CEO, said: “Germany has a renowned pedigree of exceptional automotive excellence. Germany deserves a first class international Concours. With the support of A. Lange & Söhne as our Presenting Partner, alongside the generosity of RM Sotheby’s, Classic Driver and Käfer, we’re excited to be bringing a truly world-class collector car event to Germany. We already have the foundations of a spectacular new addition to the global motoring calendar, and with the enthusiasm of our entire community of automotive collectors, we will translate all the magic of our other events into the Concours of Elegance Germany, with a crucial Bavarian twist.”
Thorough Events is a privately-owned company that has launched three successful Concours events in the past ten years including the world-leading Concours of Elegance and a world leading tour. The company specialises in exclusive experiences for the world’s key automotive collectors as well as providing deep immersive opportunities for a select band of commercial partners who regularly return to its events. Over the years, the Concours has generated over €3m to charitable causes including a one-off timepiece donated by A. Lange & Söhne which recently raised over €1m for The Prince’s Trust in the UK.
