Crewe, 12 November 2025 – Bentley Motors is proud to announce the appointment of internationally renowned footballer Cody Gakpo as its new ambassador for the UK and Europe. Known for his precision, ambition, and relentless drive on the pitch, Gakpo embodies the spirit of performance that has defined Bentley for over a century.
An elite athlete at the pinnacle of his career, Gakpo shares Bentley’s unwavering dedication to excellence. In his role as ambassador, he will champion the brand’s values of performance, craftsmanship, and innovation, helping to shape public perception of Bentley’s modern vision.
Earlier this year, Gakpo visited Bentley’s Crewe factory, located close to his Cheshire home, where he experienced firsthand the meticulous engineering and artisan craftsmanship behind every Bentley. During the visit, he even had the opportunity to stitch a steering wheel himself, gaining a deeper appreciation for the skill and care that goes into creating each vehicle.
In collaboration with Bentley Mulliner, Gakpo has commissioned a bespoke Bentayga Speed, set for delivery in early 2026. The new vehicle features a striking Rubino Red exterior and a Pillar Box Red and Beluga interior, reflecting his Liverpool FC roots. He currently drives a Bentayga S Black Edition V8 in Royal Ebony Satin with Mandarin and Beluga interior, a tribute to his Dutch heritage and the Netherlands national team. Extending his passion for family and legacy, Gakpo also purchased a Bentayga for his father in the Netherlands, honoring the man who inspired his journey.
Nicola Brown, Head of Marketing EMEA, commented: “This partnership marks a moment where elite athletic performance matches that of our cars. We are delighted to welcome Cody Gakpo as our ambassador for the UK and Europe. We share an unwavering pursuit of excellence and dedication to our craft.”
Reflecting on the announcement, Gakpo said: “Growing up, my parents always showed me what hard work really means. Gifting my dad his Bentayga was a full circle moment, a way of saying thank you for everything he’s taught me. For me, Bentley represents family, ambition, and the idea of hard work paying off. Being named an ambassador for Bentley Motors EMEA is an incredible honour, and I hope to be driving a Bentley for the rest of my life.”
Off the pitch, Gakpo is a committed philanthropist, hosting annual football tournaments in Togo and supporting local charities focused on education, sport, and community development. A dedicated family man and dog lover, Gakpo’s personal values mirror Bentley’s passion for performance, care, and craftsmanship.
His appointment joins a series of high-profile Bentley announcements, including External Creative Directors Mai Ikuzawa and Greg Williams, and brand ambassador Lucien Laviscount, reflecting the marque’s continued commitment to blending heritage, innovation, and excellence.
