Expansion of Mopar® Brand Continues
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“Moparized” Jeep® Wrangler and Fiat 500
- Two Accessorization Stations in Fiat Group exhibit
December 1, 2011 , Auburn Hills, Mich. – How do you say “Mopar® or no car” in Italian?Mopar is racing overseas to showcase its latest accessories at the 2011 Bologna Motor Show which takes place Dec. 3 – 11, further enhancing its partnership with Fiat S.p.A.
Building on Mopar’s concept of accessorizing vehicles at auto shows, the company will showcase a “Moparized” Jeep® Wrangler and Fiat 500.
“With more than 280,000 parts and accessories distributed in more than 120 countries, Mopar has a significant global presence,” said Pietro Gorlier, President and CEO of Mopar. “Through our partnership with Fiat, we will continue to expand our reach and fully leverage our service, parts and customer-care brand throughout the world.Jeep Wrangler is already one of our most accessorized vehicles,” said Gorlier.
“Through the Mopar-Fiat partnership, we want to have the same accessorization success for the Fiat 500, which is the perfect canvas for personalization.”For each of the two vehicles, Accessorization Stations will be staged at the Fiat Group Automobiles Parts and Service stand. Every two hours, mechanics will transform Jeep Wrangler and Fiat 500 into fully accessorized vehicles.
In addition, attendees may frame sections of display vehicles with an iPad2 and see what the vehicle would look like with different accessories. Visitors may also put on a special virtual reality viewer and experience 360-degree views of fully accessorized vehicle interiors.
“Moparized” Jeep Wrangler and Fiat 500
A “Moparized” Jeep Wrangler will be on display and feature the following accessories:
- premium front and rear off-road bumpers
- tubular half doors
- two-inch lift kit
- side steps
- low-restriction muffler
- alloy wheels
- winch
- soft top
- snorkel
- fuel-cap cover
- spare tire cover
A Fiat 500 will also be on display and include the following accessories:
- Rear carrier system
- 16-inch alloy wheels
- 500 badge on lateral moulding
- Chrome A-bar
- Chrome bonnet hood spear Front and rear chrome moulding
- Carbon mirror cover
- Chrome plate
- Italian badge
- Abarth spoiler
Mopar-First Features
Mopar has introduced numerous industry-first features including:
- Camper trailers: first to introduce off-road camper trailers
- Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
- Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
- Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the
source for all original-equipment parts for Chrysler, Jeep®, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles — a direct connection that no other aftermarket parts company can provide.
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts.
Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
