“We are excited to be launching these two new luxury models as the gateway of Acura’s revitalized product lineup,” said Jeff Conrad, vice president and general manager of Acura. “As we embark on our second 25 years as a premium luxury-performance automobile brand, we are excited about the role these two vehicles will play in welcoming a new generation of luxury car buyers to the Acura brand.”
Following its previous appearances as concept cars, Acura unveiled the production versions of two new vehicles at the Chicago Auto Show. A completely redesigned 2013 Acura RDX crossover sport utility vehicle and the all-new 2013 Acura ILX luxury compact sedan were shown. Both new Acura models are scheduled for launch in the spring.
2013 Acura ILX The 2013 Acura ILX compact sedan is an all-new model that is positioned as the gateway into the Acura brand. The primary target customers for the new ILX are Generation Y- successful 20- and 30-somethings moving into the luxury car ranks but looking for high-value propositions in their purchases.
“First-time luxury buyers tend to place a high value on exterior styling, affordability and environmental issues, and that’s what we have created with the new Acura ILX,” said Jon Ikeda, head of the Acura Design Studio. “The strategy behind this new model is to position ILX as the first opportunity for many young buyers to enter the luxury market.”
2013 Acura RDX The 2013 Acura RDX, the second generation of Acura’s five-passenger crossover SUV, will up the ante with a new approach to achieving both advanced performance and fuel efficiency via a new engine, transmission and all-wheel-drive system. The new RDX will be available in front-wheel-drive and all-wheel-drive variants.
