Award contributes to brand’s naming as Best Value Truck Brand
DETROIT – Chevrolet is the Best Value Truck Brand in America, according to data analysis firm Vincentric, which also named the Silverado 2500HD a Best Value in America while finding the Silverado family has the lowest cost to own of any full-size pickups.
Vincentric analyzes a vehicle’s cost-of-ownership through eight different measures: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Vincentric awards the Best Value in America Award using an analysis comparing ownership costs to a vehicle’s market price.
“With the average age of trucks on the road now more than 11 years, we know that customers hold on to their trucks for a long time,” said John Fitzpatrick, Silverado marketing manager. “With the lowest cost of ownership of any full-size truck in the segment, the Silverado makes it easiest on our customers to do so.”
Said David Wurster, president of Vincentric: “Our statistical analysis used over 1,000 pickup truck configurations to identify the best value truck line in the United States.
“We found that Chevrolet trucks cost less to own and operate than would be expected, providing great value to truck buyers. Chevrolet and the Silverado have a long history of providing high-value trucks, and the 2014 offerings continue this heritage.”
Silverado is the most dependable, longest-lasting pickup on the road. It offers the best pickup coverage in America, including 2-year/24,000 mile recommended scheduled maintenance and a 5-year/100,000-mile powertrain limited warranty.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality.
