Chevrolet and Isuzu Excel at 2013 Ipsos Quality Awards for Sales and Service Experience
Chevrolet and Isuzu received the highest recognition in the 2013 Ipsos Quality Awards for Sales and Service experience in the automotive industry as two of the top performing passenger car and light commercial vehicle brands.
According to Ipsos, the awards which have been awarded for the last nine years, measure the vehicle owners’ satisfaction when purchasing and servicing a vehicle and recognition is given to top achievers in the following categories:
- Passenger Vehicle (PC) Purchasing Experience
- PC Servicing Experience
- Light Commercial Vehicle (LCV) Purchasing Experience
- LCV Servicing Experience
“I am pleased with the recognition given to our Chevrolet dealers by the people driving and experiencing our products every day. General Motors South Africa’s goal is to provide an outstanding customer experience and our dealer partners are a key touch point through which we interact with our customers,” said Malcolm Gauld, GMSA Vice President Vehicle Sales, Service and Marketing.
Chevrolet has performed well in the category of Passenger Car Purchasing which has the highest scores this year. “Ipsos has been measuring the satisfaction with the consumer experience for 18 years and each year the industry scores improve. On average, the Passenger Car purchasing year’s scores are the highest and closest we have seen,” said Patrick Busschau, Automotive Business Unit Director at Ipsos South Africa.
“The Chevrolet customer experience starts with great products backed up by our unwavering commitment to providing value and quality without compromising on the customer experience,” said Chevrolet Brand Manager Tim Hendon.
In addition to the Gold award for Chevrolet, Opel also scooped silver in the two passenger car categories; passenger vehicle purchasing experience, and passenger vehicle servicing experience.
Isuzu and Chevrolet both received Gold for Light Commercial Vehicle Purchasing Experience as well as Light Commercial Vehicle Servicing Experience. GMSA is focused and committed to equipping dealer front line staff with the necessary skills to ensure the customer receives the best service possible. General Motors spends 70 000 hours on dealer staff training not only to equip them with technical skills necessary to repair and service customer vehicles but also on improving the overall quality of the service received by customers. “Our aim is to offer a predictable aftersales experience which continues Chevrolet’s value offering,” said Hendon.
GM South Africa has a comprehensive dealer network of 132 dealerships and 19 branches throughout South Africa which sell and service Chevrolet, Opel, and Isuzu vehicles.
Full scores:
Passenger Vehicle Purchasing.
| Sales |
SCORE |
| Audi |
95.6 |
| Volkswagen |
95.4 |
| Chevrolet |
95.2 |
| Toyota |
94.4 |
| Mercedes-Benz |
93.8 |
| Opel |
93.2 |
| Renault |
92.8 |
| Volvo |
92.7 |
| Lexus |
92.6 |
| Nissan |
92.2 |
| Mazda |
91.6 |
| Ford |
90.4 |
| Peugeot |
87.0 |
Passenger Vehicle servicing.
| Audi |
89.9 |
| Chevrolet |
89.5 |
| Volkswagen |
88.8 |
| Lexus |
88.2 |
| Mercedes-Benz |
87.2 |
| Nissan |
86.4 |
| Toyota |
85.7 |
| Opel |
85.4 |
| Mitsubishi |
83.4 |
| Renault |
82.4 |
| Mazda |
81.6 |
| Ford |
78.3 |
| Volvo |
78.1 |
| Peugeot |
77.7 |
| Citroen |
75.2 |
LIGHT COMMERCIAL VEHICLE PURCHASING
| Isuzu |
93.7 |
| Toyota |
93.4 |
| Chevrolet |
92.6 |
| Nissan |
92.5 |
| Volkswagen |
92.5 |
LIGHT COMMERCIAL VEHICLE SERVICING
| Volkswagen |
88.0 |
| Toyota |
87.8 |
| Isuzu |
87.5 |
| Nissan |
86.8 |
| Chevrolet |
86.3 |
| Mazda |
84.3 |
| Ford |
81.4 |
| Mitsubishi |
81.2 |
