London, 29 August 2025 – CHERY UK, part of Chery International – China’s largest vehicle exporter for 22 consecutive years – has officially launched in the United Kingdom, unveiling its full range of SUVs in a high-profile event at The O2.
The launch, attended by senior leaders from both Chery International and CHERY UK, traced the brand’s journey from its founding in 1997 to more than 5 million vehicles sold globally in 2025. The evening celebrated the company’s achievements while showcasing its plans for the UK market, including a full SUV line-up featuring the CHERY TIGGO 7 and TIGGO 8, alongside two upcoming models—the CHERY TIGGO 9 and TIGGO 4—arriving within six months to complete the range.
Leveraging the success of sister brands OMODA and JAECOO UK—which reached a 2.71% market share just 12 months after OMODA UK’s launch—CHERY UK will initially operate through 25 franchised dealerships, with plans to expand to 100 by 2026.
The launch event featured performances by DJ Reggie Yates and street dance group Flawless, alongside interactive displays celebrating CHERY’s global milestones, from pioneering in-house powertrain and chassis development to holding the title of China’s largest vehicle exporter for over two decades.
Gary Lan, CEO of CHERY UK, said:
“The UK is a key market for CHERY, and today marks the start of an exciting journey. Our dynamic SUV range combines advanced technology, safety, and innovation—at an accessible price point. With the full line-up now confirmed, CHERY is ready to become a clever, confident, and happy choice for UK households.”
All CHERY UK vehicles are engineered to meet European performance, safety, and reliability standards at Chery International’s Frankfurt-based centre, with plans for a UK-focused R&D hub to support long-term growth. Repairability, security, and insurer confidence have been prioritised, with partnerships including Thatcham Research and DHL ensuring fast parts delivery and robust aftermarket support.
Every CHERY UK SUV is backed by a 7-year warranty and aftermarket care, with full RAC roadside assistance included for the first three years. Pricing starts at £24,995 OTR for the TIGGO 7 1.6-litre TDGI and £29,995 OTR for the Super Hybrid version, while the seven-seater TIGGO 8 begins at £28,545 OTR for the 1.6-litre TDGI and £33,545 OTR for the Super Hybrid.
Further details on CHERY UK’s expanding dealership network—many of which already represent OMODA and JAECOO—will be shared in the coming months.
