Johannesburg, South Africa – In a vibrant celebration of innovation and electrification, Chery Sandton and Chery Northcliff—two of South Africa’s award-winning Chery dealerships—unveiled Chery’s pioneering New Energy Vehicle (NEV) range during a dynamic breakfast drive event held recently. This milestone marks a significant leap for Chery’s presence in the local market and underlines DigiCars Group’s steadfast commitment to driving the country’s shift toward a cleaner, smarter automotive future.
The launch event, hosted simultaneously across the Sandton and Northcliff showrooms, attracted an enthusiastic crowd comprising curious customers, media, and dedicated Chery fans eager to experience the brand’s cutting-edge hybrid technology first-hand. With multiple test drives throughout the day, guests were unanimous in their positive response, echoing sentiments of surprise and delight.
“Wow! Chery is really stepping up their game. The new hybrid tech is impressive!”
“The screen, the comfort and the technology — everything is just nice.”
“It’s better than my current car.”
“Loved the energy at the launch – great cars, great people, and great vibes.”
At the heart of the launch was Chery’s groundbreaking NEV line-up tailored for the South African market: the Tiggo 7 CSH Plug-in Hybrid (PHEV) and the Tiggo Cross CSH Hybrid Electric Vehicle (HEV). Both models showcased bold design, spacious, tech-forward interiors, and advanced safety features, leaving many attendees experiencing a Chery hybrid for the very first time—and impressed by what they saw and drove.
“Mind blowing.”
“I couldn’t wait to drive the car and experience it for myself.”
“The team at Chery Sandton/Northcliff made us feel so welcome. Definitely considering an upgrade.”
The overwhelmingly enthusiastic feedback highlights a clear message: South African drivers are not only ready but eager to embrace New Energy Vehicles. Chery Sandton and Northcliff are positioned as accessible gateways to this electrified future, offering customers expert guidance on hybrid technology, flexible financing options, and ongoing support—hallmarks of the premium customer experience DigiCars Group is known for.
“This is just the beginning,” said Keketso Banda, Chery Brand Officer at DigiCars Group. “Our goal is not only to introduce cutting-edge technology to the market but to support customers every step of the way as they embrace a cleaner, smarter way to drive.”
Spotlight on Chery’s NEV Lineup
All-New Chery Tiggo 7 CSH PHEV
- Electric range: Up to 93 km on a single charge — ideal for daily urban commutes.
- Performance: A robust combined system output of 265 kW and 530 Nm delivers exhilarating power.
- Efficiency: Exceptional fuel consumption at just 4.9 L/100 km.
- Charging: Ultra-fast DC charging capability — from 30% to 80% in under 30 minutes, perfect for quick top-ups.
- Range: A total driving range up to 1,200 km, thanks to the synergy of a 1.5L turbocharged petrol engine and an 18.3 kWh battery.
- Interior: Luxurious and tech-forward, featuring dual 12.3-inch screens and advanced safety tech including a 540-degree panoramic camera.
Chery Tiggo Cross CSH HEV
- Fuel economy: Claimed consumption of 5.4 L/100 km, offering significant running cost savings.
- Powertrain: Combined system output of 150 kW and 310 Nm from a 1.5L petrol engine coupled with an electric motor ensures smooth and responsive driving.
- Range: Impressive total range of up to 1,000 km on a single tank.
- Driving modes: Seamlessly switches between four intelligent modes — Pure Electric, Series Hybrid, Parallel Hybrid, and Energy Recovery — optimising efficiency.
- Technology: Dual 10.25-inch displays complement a suite of modern comfort and safety features.
With South African demand for electrified vehicles gaining momentum, Chery Sandton and Northcliff are quickly establishing themselves as key destinations for drivers looking to make a confident leap into the hybrid and electric vehicle space. As part of DigiCars Group’s future-focused vision, these dealerships combine technological innovation with a personalised, high-touch customer experience—delivering not just vehicles, but a path to a smarter, cleaner motoring future.
For those ready to join the electrification movement, Chery Sandton and Chery Northcliff invite you to experience the future of driving today.
About DigiCars Group
DigiCars Group is a technology-driven dealership group dedicated to customer excellence and innovation. With a strong focus on next-generation vehicles and personalised service, DigiCars Group is at the forefront of South Africa’s automotive transformation.
