Chery has set a new benchmark for Chinese brands by selling more than 1 million vehicles in the ten months to October.
The company recently reported 132 828 sales in October, making it the fifth consecutive month in which it sold more than 100 000 units in a single month. In comparison, the total sales in October are 50,4% higher than the same month last year.
The stellar sales in October, across all its markets, has also pushed the company’s total sales past 1 million units to a total of 1 026 758 vehicles for the first time. In total, Chery is already up by 38,8% compared to last year.
An analysis of the global sales figures shows that all of Chery’s products are well received in the markets in which they are sold. This is especially true for the Tiggo range of products, which are the flagship models under Chery’s Hero Product Strategy.
In the period under review, Chery for instance sold 134 900 Chery Tiggo 7 Pro models and a massive 159 900 Chery Tiggo 8 Pros.
Chery’s massive sales success is reflected in its South African performance, where it recently welcomed its 10 000th customer.
The company entered South Africa in 2021 and started selling the Chery Tiggo 4 Pro in November. It means that it has sold more than 10 000 units in its first year in the country and in less than 11 months.
In other markets, Chery is doing equally well. In Brazil for instance, Chery has sold 29 854 units in the first ten months for a market share of 2,38%. This makes the Chery brand one of the top 10 selling brands in the country.
The Brazilian public also chose the Chery Arrizo 6 sedan as their top vehicle in the Best Value Resale Awards 2022.
In the Middle East, the Chery Tiggo range won the title of Most Intelligent Pioneering Vehicle in their vehicle awards and the range doubled their market share in the past year.
Speeding up for the World Cup
As a partner to the FIFA World Cup Qatar 2022, Chery will accelerate its globalisation goals during the upcoming tournament.
Chery’s World Cup marketing campaign will include a unique outdoor display where it will light up various landmarks in countries such as Qatar, Brazil and Mexico. It will also kick off the celebration with millions of soccer fans with its TikTok “Play Together” campaign.
And while the celebrations around the FIFA World Cup Qatar 2022 will be going on around the world, Chery will also provide vehicles to the security services in Qatar and to more than 10 countries coming to compete. It will also provide a free shuttle service from the Doha airport in Chery vehicles to Chery owners coming for the beautiful game.
With the kick-off of the World Cup and a positive market at the end of the year, Chery is expected to set another record high in the next two months to round off 2022.
