Chery Global has reached an impressive milestone in its journey towards international expansion, marking the production and export of its one-millionth Tiggo 7 SUV. This achievement reflects Chery’s rapid growth and robust commitment to serving the evolving demands of global markets, including South Africa, where the brand has quickly gained traction with discerning consumers.
The occasion was celebrated at Chery’s flagship production facility in Wuhu, China. The event highlighted the automaker’s focus on building vehicles that resonate with customers around the world. The Tiggo 7, a core model in Chery’s lineup, has achieved success through a blend of innovative features, accessible luxury, and keen attention to market-specific demands. As a result, the SUV is now produced in multiple facilities globally, each tailoring the Tiggo 7 to suit the unique preferences and regulatory standards of their local markets.
This tailored approach has proven particularly effective in South Africa, where Chery has rapidly climbed the ranks of local automakers. In October alone, Chery South Africa emerged as the fifth-best-performing manufacturer within the local passenger car market—a notable feat in one of the world’s most competitive automotive sectors. South African consumers have embraced the Tiggo 7 for its combination of value, quality, and upscale features, making it a popular choice for families and urban drivers alike. Jay Jay Botes, General Manager for Chery South Africa, proudly acknowledged the milestone, stating, “Achieving this milestone is a testament to Chery’s unwavering commitment to global markets such as South Africa. This achievement not only reflects the success of the Tiggo 7 lineup but also underscores our long-term vision for growth, particularly in South Africa, where we are proud to contribute to social development and cater to a diverse clientele.”
The Tiggo 7’s impressive reputation has been built on a foundation of quality and safety. Globally, the SUV has garnered several prestigious awards, including a five-star ANCAP safety rating and top placements in both the China Initial Quality Study (IQS) and the China Automotive Performance, Execution, and Layout (APEAL) study. These accolades underscore Chery’s dedication to rigorous design, engineering, and quality assurance processes, which have collectively positioned the Tiggo 7 as a preferred choice in the mid-size SUV market segment.
For Chery, the success of the Tiggo 7 extends beyond mere sales figures; it’s a step forward in the company’s vision for sustainable growth and meaningful impact. In South Africa, Chery is committed to contributing to the nation’s economic and social progress, supporting local communities while offering vehicles that meet the lifestyle and economic needs of South African consumers. This dedication is evident in Chery’s recent launch of the Chery Foundation in South Africa, coinciding with the brand’s third anniversary in the country. Through this foundation, Chery has bolstered its efforts to fulfill corporate social responsibilities, investing in programs that uplift local communities and support a brighter future.
As Chery looks ahead, the brand remains committed to innovation and quality, envisioning the Tiggo 7 as part of a broader legacy of vehicles that enrich the driving experience for customers around the globe. The milestone of one million Tiggo 7 units is more than just a production figure—it symbolizes Chery’s global ambition and its readiness to further strengthen its presence in South Africa and beyond.
