Chery Automotive has ended 2024 on a high note, cementing its status as one of the fastest-growing automakers in the world. With global sales reaching an unprecedented 2,603,916 vehicles—an impressive 38.4% year-on-year growth—the Chinese automaker outpaced the broader industry by a margin of 10-20 percentage points. This milestone reflects Chery’s ambitious strategy, innovative product offerings, and commitment to meeting customer demands in diverse markets.
Global Milestones and Achievements
2024 was a banner year for Chery on the international stage. Key achievements included:
- Record-breaking exports: Chery shipped 1,144,588 vehicles to international markets, a 21.4% increase, maintaining its position as China’s top passenger vehicle exporter for the 22nd consecutive year.
- Electrification leadership: Chery’s New Energy Vehicle (NEV) sales soared to 583,599 units, marking a staggering 232.7% increase—the fastest growth among major automakers. December alone saw over 100,000 global PHEV sales, a 31.9% month-on-month increase.
- Production milestones: The automaker celebrated the production of its 15 millionth vehicle and the export of its one-millionth Tiggo 7 model, underscoring Chery’s enduring impact on the global automotive industry.
South African Success
In South Africa, Chery recorded exceptional results, solidifying its presence in this dynamic market. The automaker sold 19,971 vehicles locally in 2024, with November standing out as a historic month, achieving a record-breaking 2,006 units sold. December followed closely, with 1,867 units delivered to South African customers.
The best-selling Tiggo 4 Pro continued to dominate, with annual sales of 12,646 units, followed by the Tiggo 7 Pro (4,752), Tiggo 8 Pro (2,140), and the Tiggo Cross (433), which debuted in the latter part of the year.
“2024 has been a standout year for Chery, with consistent growth and remarkable milestones achieved,” remarked Jay Jay Botes, General Manager for Chery South Africa. “South Africans’ trust and enthusiasm for our brand inspire us to continue delivering vehicles that meet their needs and exceed expectations.”
Accolades and Recognition
Chery’s strong sales momentum in South Africa was further bolstered by critical acclaim. The Tiggo 4 Pro DCT was crowned Most Improved Car of the Year at the prestigious Top Gear South Africa 2024 Awards. With its efficient dual-clutch transmission, the Tiggo 4 Pro DCT provides customers with an elevated driving experience, complementing the lineup’s manual and CVT options.
Globally, Chery’s vehicles garnered accolades across key markets:
- In Brazil, the Tiggo 7 was named the “2024 Best Midsize SUV to Buy.”
- In Egypt, the Tiggo 8 won the “Best Chinese Performance and Luxury Car Award,” while the Tiggo 4 took home the “Best-Selling SUV-C” title.
- The Tiggo 8 was recognised as the “Best Medium SUV” in Malaysia, and the Tiggo 7 Pro Max claimed the “2024 National Automobile Award Best Crossover (SUV)” in Saudi Arabia.
Driving Innovation and the Road Ahead
Chery’s record-breaking year underscores its unwavering commitment to innovation, quality, and customer satisfaction. The automaker’s focus on electrification, coupled with its ability to meet the unique demands of local markets, positions it for continued success.
With ambitious plans for 2025, Chery aims to build on its momentum, expanding its global footprint and introducing new models to inspire drivers worldwide.
As the automotive world evolves, Chery is leading the charge, redefining the industry and delivering vehicles that resonate with drivers across continents.
