Sun City, South Africa – 25 October 2025: The arrival of Changan in South Africa marked a defining moment for the country’s automotive landscape, as Jameel Motors South Africa hosted a dazzling brand launch at the legendary Sun City resort. More than 330 guests – including media, fleet operators, customers, and partners – gathered for an unforgettable two-day experience that celebrated not just a brand launch, but a new chapter in South African motoring.
A Global Powerhouse Arrives
The celebration unfolded at Sun City’s iconic Superbowl, where Changan and Jameel Motors unveiled their shared vision of mobility that blends innovation, sophistication, and real-world value. The launch event featured a gala dinner and brand expo designed to immerse guests in Changan’s world of forward-thinking design and cutting-edge technology.
“This is more than just the introduction of a new automotive brand,” said Marinus Venter, Country General Manager of Jameel Motors South Africa. “What you see around you tonight is the result of countless hours of work by a handful of people with a shared belief that we could build something special, right here, in South Africa. Changan is not entering South Africa as just another name in the market. We’re here to set a new standard where quality, technology, and reliability meet real value.”
A Celebration of Local Excellence
The evening’s entertainment was a spectacular showcase of South African creativity and culture. Hosted by Katlego Maboe, the gala dinner featured performances by the Mzansi Youth Choir, Jay Something, and acclaimed poet Lebo Mashile – a vibrant fusion of rhythm, art, and national pride. Guests were treated to a multi-sensory journey celebrating the spirit of innovation that defines both Changan and South Africa.
Adding a global perspective, Mr Xiao Feng, General Manager of Changan Automobile Middle East and Africa, reflected on the partnership between the two companies:
“The future of mobility belongs to those who dare to imagine, who innovate, and who collaborate.”
The Cars of Tomorrow, Available Today
Beyond the celebrations, guests experienced Changan’s engineering excellence firsthand. The brand expo and test drive sessions showcased the automaker’s commitment to blending design, technology, and driving enjoyment. Guests explored the Alsvin sedan, CS75 Pro SUV, Hunter Range, and Deepal S07 EV, while also getting an exclusive preview of two upcoming models set to debut in early 2026 – the Changan Uni-S and the Deepal S05 REEV.
Attendees praised the event as one of the most polished and dynamic automotive launches in recent memory. One dealer summed it up perfectly:
“It’s been a while since I’ve attended a launch as impressive as this one.”
Driving Aspirations Forward
The Changan launch underscored the brand’s mission to create vehicles that fit seamlessly into the modern South African lifestyle — vehicles that deliver innovation, comfort, and exceptional value without compromise.
With its bold entry into the market, Changan – powered by Jameel Motors South Africa – is poised to redefine what drivers can expect from a global automotive brand that truly understands local aspirations.
For more information, visit jameelmotors.com and changanmotors.co.za.
