KGM Motors UK – formerly known as SsangYong – has announced the continued growth of its national dealer network with the appointment of Celtic Auto Group, a multi-award-winning dealership serving Swansea, Llanelli, Neath, Port Talbot, and the wider South Wales region.
Established in 2010, Celtic Auto Group is renowned for its exceptional customer service and recently claimed the “Best in Customer Service” accolade at the prestigious AM Automotive Awards Ceremony. Now, the dealership embarks on a new chapter as an official partner of KGM Motors UK, bringing the brand’s bold and revitalised product range to South Wales motorists.
“Joining the KGM network is a fantastic opportunity for us,” said Tony Sciascia, Managing Director at Celtic Auto Group. “We’re really excited to bring a fresh, dynamic brand to our customers that we know they will love. It’s a great match for us, and we look forward to many successful years.”
Centrally located at Victoria Road, Gorseinon, Swansea (SA4 3AB), the Celtic Auto Group showroom now features the full line-up of KGM’s multi-award-winning vehicles. Highlights include the newly launched KGM Actyon – a contemporary reinvention of the world’s first coupe-style SUV – as well as the rugged Rexton and Rexton Commercial, the hardworking Musso, the family-friendly Korando and Tivoli, and the critically acclaimed Torres and all-electric Torres EVX.
In addition to new vehicle sales, Celtic Auto Group also offers a complete suite of aftersales services, including MOTs, maintenance, repairs, and genuine KGM parts – ensuring continued peace of mind for owners across the region.
The appointment of Celtic Auto Group comes at a pivotal time for KGM Motors UK. Since rebranding from SsangYong in January 2024 – a milestone that coincides with the company’s 70th anniversary – the brand has embraced a bold new vision for the future. The KGM Actyon, available exclusively in the top-tier K50 trim, represents this new era with its fusion of progressive design, practicality, and cutting-edge technology.
Kevin Griffin, Managing Director at KGM Motors UK, welcomed the new partnership: “We’re delighted to welcome Celtic Auto Group to the KGM family. They have a strong local presence and a reputation for putting customers first, which is exactly what we look for in our dealer partners. We’re confident this new partnership will help us reach even more customers across South Wales.”
As KGM continues to expand its footprint across the UK, the addition of respected partners like Celtic Auto Group ensures more customers can experience the innovation, quality, and value that define the brand’s next generation of vehicles.
For more information or to book a test drive, visit www.kgm-motors.co.uk.
