Paris, September 26th – As the global leader in new energy vehicles, BYD continues to make strides in the European automotive market with its much-anticipated participation in the Paris Motor Show, set to take place from 14 to 20 October at the iconic Porte de Versailles. This event marks a significant step in BYD’s ongoing commitment to expanding its presence in France and further solidifying its role in shaping the future of electric mobility across Europe.
Occupying a prominent space in Hall 5, BYD will present its diverse range of electric vehicles, including a new European model and its luxury technological marvel, the YANGWANG U8. The YANGWANG brand, being unveiled in France for the first time, represents BYD’s foray into the high-end luxury segment, combining cutting-edge technology with the robust capabilities that have come to define BYD’s approach to innovation.
BYD’s participation in the Paris Motor Show underscores the brand’s dedication to promoting sustainable transportation solutions, a goal it has steadily pursued across global markets. A press conference is scheduled for 1:50 PM on October 14th at Pavilion 5.3, Stand A42, where the media will have the opportunity to hear about BYD’s latest developments and future ambitions. Product experts and a sales team will be present throughout the event to provide in-depth knowledge about the vehicles on display.
A major highlight of the event is the European launch of a new BYD model, available for pre-order during the show. This launch not only introduces a fresh offering to BYD’s expanding portfolio in Europe but also demonstrates the brand’s agility in catering to the evolving needs of the European market.
For enthusiasts eager to experience BYD’s renowned electrified driving firsthand, a dedicated test-drive centre will be available, allowing visitors to explore the advanced features and capabilities of BYD’s latest vehicles. From efficiency to performance, the test drives will offer insight into why BYD remains at the forefront of the electric vehicle revolution.
BYD’s return to the Paris Motor Show follows its successful debut in 2022, a year that marked the beginning of its comprehensive roll-out across Europe. With France serving as a key market in the brand’s European expansion strategy, BYD has positioned itself as a pivotal player in accelerating the shift toward sustainable transportation in the region. As the Paris Motor Show draws closer, the spotlight will undoubtedly shine on BYD as it continues to innovate and lead the charge in the new era of electric mobility.
