BYD UK is thrilled to announce its official automotive partnership with Boardmasters, Cornwall’s renowned surf and music festival, scheduled from August 7th to 11th, 2024. Set against the picturesque Cornish coast, this collaboration brings together two trailblazing brands dedicated to sustainability and educating the next generation of eco-conscious consumers.
Boardmasters has become a highlight on the UK’s festival scene, blending the thrilling Boardmasters Open international surf competition, in association with the World Surf League at Fistral Beach, with a vibrant music festival at Watergate Bay. This year’s festival-goers can anticipate an extraordinary lineup, featuring elite surfers and a diverse array of musical talents, including headliners Stormzy, Chase and Status, and Sam Fender. With the breathtaking Cornish coastline as a backdrop, Boardmasters 2024 is set to deliver an unforgettable experience.
As a global leader in electric vehicle technology, BYD is at the vanguard of the automotive industry’s shift towards sustainable mobility. Our cutting-edge electric vehicles, powered by innovative Blade Battery technology and intelligent design, reflect our unwavering commitment to a greener future. Boardmasters, with its long-standing dedication to sustainability through initiatives like ‘Leave Only Footprints,’ embodies the same environmental consciousness. This initiative promotes beach cleans, sustainable transport, local charity support, and a focus on green causes, establishing Boardmasters as one of the UK’s most environmentally responsible festivals. The synergy between BYD and Boardmasters makes this partnership a natural fit.
Andrew Topham, Founder of Boardmasters festival, expressed his enthusiasm: “We are delighted to welcome BYD as a partner for Boardmasters 2024. Sustainability is a cornerstone of our event, and partnering with BYD, a company deeply committed to a greener future, aligns perfectly with our values. We are very excited about this collaboration.”
Together, BYD and Boardmasters are set to inspire festival-goers, highlighting the importance of sustainable practices and showcasing the future of green mobility.
