BYD, the global leader in new-energy vehicles, is marking a momentous occasion at this year’s Paris Motor Show, celebrating two years of unprecedented growth in the European market. Since its full European debut at the 2022 Paris Motor Show, BYD has more than doubled its product offerings, demonstrating its commitment to innovation and sustainable technology. Speaking at the event, BYD Executive Vice President Stella Li highlighted the company’s remarkable progress, showcasing its relentless dedication to using innovation to make technology accessible to a broader audience.
SEALION 7: A New Benchmark for European Customers
The centerpiece of BYD’s exhibit at the Paris Expo Porte de Versailles is the European debut of the SEALION 7, a mid-size, pure-electric SUV tailored to the needs of the European market. This dynamic addition to BYD’s portfolio is the eighth new-energy vehicle (BEV and PHEV) launched by the company in Europe, following the success of models like the DOLPHIN, SEAL, and SEAL U.
With a focus on performance, practicality, and advanced technology, the SEALION 7 is set to impress European customers. Its four-wheel-drive variant accelerates from 0 to 100 km/h in just 4.5 seconds, making it an ideal choice for those seeking both speed and sustainability. Equipped with BYD’s revolutionary Blade Battery and Cell-to-Body (CTB) construction, the SEALION 7 also boasts rapid charging speeds of up to 230 kW, ensuring long-distance journeys are as convenient as they are eco-friendly.
Expanding BYD’s Presence in the French Market
In addition to the SEALION 7, BYD’s stand at the Paris Motor Show is offering French customers a glimpse of the full breadth of the brand’s new-energy range. The luxury YANGWANG U8 SUV makes its French debut, accompanied by other models that demonstrate BYD’s technological prowess, such as the DOLPHIN, an urban-focused, fully electric vehicle, and the ATTO 3, which features Vehicle-to-Load (V2L) technology capable of powering external devices.
The SEALION 7 is just one highlight among many. Visitors can also explore the SEAL, a sleek, high-tech electric sedan, and the SEAL U DM-i, BYD’s first European plug-in hybrid SUV, which offers up to 1,080 km of range. These models, alongside others on display, reflect the brand’s expansive product lineup and its ongoing commitment to providing diverse, sustainable transportation solutions to European customers.
A Milestone of Growth and Innovation
BYD’s rapid expansion in Europe since its 2022 debut is a testament to the brand’s commitment to innovation. With a product range that has grown from three initial models—ATTO 3, HAN, and TANG—to eight today, BYD has solidified its position in the European market. The SEALION 7, set to join the DOLPHIN, SEAL, and SEAL U in showrooms, marks another step in the company’s ambitious plan to become a leader in the region’s new-energy vehicle market.
Commenting on this growth, BYD’s European Managing Director, Michael Shu, remarked: “In 2022, BYD made our brand debut for Europe in Paris. Now, just two years later, we have eight models to offer.” He further emphasized the SEALION 7’s appeal, noting that “Our customers have been showing great interest in high-performance SUVs, so today, the SEALION 7 comes to Paris… It is equipped with the world’s highest-speed electric motor in mass production, with a speed of 23,000 RPM and 400 revolutions per second.”
BYD’s Global Expansion and Commitment to Sustainability
BYD’s achievements extend far beyond Europe. As one of the world’s largest manufacturers of new-energy vehicles, the company reached a milestone in September 2023 with the production of its nine millionth new-energy vehicle—a staggering feat that underscores its commitment to sustainable mobility. With over 900,000 employees globally, including more than 100,000 engineers, BYD continues to push the boundaries of research and development. The company applies for an average of 32 patents daily, underscoring its dedication to continuous innovation.
As BYD continues its journey toward a greener future, its presence at the Paris Motor Show highlights not only its rapid European expansion but also its broader mission to revolutionize transportation with sustainable technologies. Visitors to the show can find BYD’s impressive lineup in Hall 5.3, stand A42, from October 14 to 20.
With the debut of the SEALION 7 and a rapidly expanding European presence, BYD is solidifying its role as a key player in the new-energy vehicle market. The company’s innovative approach, paired with its commitment to sustainability and cutting-edge technology, is setting new benchmarks for the automotive industry in Europe and beyond. As BYD continues to break records and push the boundaries of electric mobility, it is clear that its influence in the region will only continue to grow.
