In a bold and unprecedented move linking two powerhouses from the worlds of automotive technology and elite football, BYD Group—global leader in electric mobility and sustainable innovation—has officially announced a strategic global partnership with FC Internazionale Milano. Over the next three seasons, the Chinese EV giant will serve as the Nerazzurri’s Global Automotive Partner, marking a milestone moment in both brands’ respective journeys to global dominance.
The alliance is more than a sponsorship—it’s a synergy of shared ambition. United by a pursuit of excellence, pioneering spirit, and global vision, BYD and Inter are set to accelerate innovation and electrify engagement across continents.
A Meeting of Titans
Inter Milan, one of football’s most iconic clubs with a staggering 533 million global fans, stands as a beacon of tradition and evolution. Meanwhile, BYD (short for Build Your Dreams) is rewriting the future of sustainable transportation. The company recorded over 4.2 million vehicle sales in 2024—a 41% year-on-year growth—and continues to surge forward, with more than 2 million units already sold in the first half of 2025.
In many ways, the partnership feels predestined. Inter, widely celebrated for its resilience, rapid global ascent, and talent cultivation, mirrors BYD’s own journey—driven by engineering prowess, relentless innovation, and a desire to make tangible change.
“BYD’s name means ‘Build Your Dreams’, and I think this partnership is a dream for young people, for everybody with a passion for football,” said Stella Li, Executive Vice President of BYD. “Inter Milan is well recognised for its energy, for never giving up, for always fighting for success… These are qualities that BYD shares.”
Purpose-Driven Collaboration
Beyond branding and visibility, the partnership aims to create real impact. BYD will supply approximately 70 vehicles—including electric and plug-in hybrid models—to Inter’s top executives, coaching staff, and first-team players. This fleet integration not only showcases BYD’s latest technologies but also makes Inter part of the green mobility revolution.
Among these will be a special edition BYD SEALION 7, customised in Nerazzurri colours. This flagship EV will be exclusively available to Inter’s squad and, later, to fans through a limited-edition release—giving supporters a chance to express their loyalty not just on match day, but on the move.
A Global Vision for Fan Engagement
The deal also includes bespoke BYD vehicle purchase and rental programs designed for Inter fans worldwide, with further details set to be unveiled soon. These initiatives reflect a shared ambition to deepen engagement through tangible, value-driven experiences that transcend the stadium.
From China—where Inter boasts over 154 million followers—to South America, where 90 million fans echo the legacies of iconic Inter players from the region, the partnership is primed to activate across multiple continents. It’s a powerful convergence of cultural reach and technological leadership.
“This new partnership brings together two global groups united by a constant drive toward the future and the pursuit of excellence,” said Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano. “It is a testament to the growing global appeal of our brand and opens up new opportunities for internationally-oriented activations capable of engaging fans and consumers around the world.”
BYD’s European Football Ambitions
The announcement comes at a strategic time for BYD. As the company prepares to launch its premium DENZA brand in Europe, the partnership with Inter will play a crucial role in elevating brand recognition and trust in key markets.
This isn’t BYD’s first foray into football either. Following its sponsorship of UEFA EURO 2024 and the upcoming UEFA European Under-21 Championship in 2025, this latest agreement with Inter further cements BYD’s growing footprint in European football.
A Shared Journey into the Future
At its core, the BYD–Inter Milan partnership is a blueprint for the future: where passion meets progress, and legacy meets innovation. Both brands are reshaping their industries—Inter through world-class football and fan-first digital experiences, and BYD through groundbreaking green mobility solutions.
Together, they are not just building dreams. They are driving them forward—electrified, global, and unmistakably blue and black.
