An unparalleled showcase of automotive legends — from the Ferrari F40 Competizione to the Pagani Huayra R — set to cross the block at one of the world’s most prestigious concours events.
London, England – 30 April 2025 — Broad Arrow Auctions, the official auction partner of the Concorso d’Eleganza Villa d’Este, is set to debut one of the most compelling collector car catalogues in recent memory at its inaugural sale at Villa Erba on the shores of Lake Como. Taking place 24–25 May 2025, the auction will feature over 70 vehicles that span nearly a century of automotive innovation, elegance and motorsport history — with everything from pre-war classics to 21st-century hypercars meticulously curated for this exceptional event.
Among the standout consignments are a trio of automotive icons: a 1989 Ferrari F40 Competizione, a 2022 Pagani Huayra R, and a 2006 Porsche Carrera GT in rare Guards Red. The auction also features a significant selection of BMW’s finest from across the marque’s storied past, as well as Mercedes-Benz legends including a 300 SL ‘Gullwing’, a 300 SL Roadster, and a CLK DTM AMG Cabriolet.
A Ferrari with Fire in Its Veins
Spearheading the auction is a motorsport-ready 1989 Ferrari F40 “Competizione”, chassis 80369. Originally delivered as a road car in Rosso Corsa, the car was later transformed by Specialised Cars of Manchester into a Competizione-spec machine, boasting 648hp and 763Nm from its twin-turbocharged V8. With racing provenance that includes an entry into the 2000 British GT Championship and subsequent participation in historic motorsport, this rare example is one of just 27 road-going F40s converted for privateer competition. Offered with an extensive spares package, this is more than a collector’s item — it’s a tribute to Enzo Ferrari’s final road car and a visceral link to an era of analog performance.
Estimate: €2.300.000 – €2.800.000
The Pinnacle of Pagani Performance
For those drawn to contemporary artistry and performance, Broad Arrow presents a near-new 2022 Pagani Huayra R, serial number 2 of just 30 built. Designed as the ultimate expression of Horacio Pagani’s engineering philosophy, this hyper-exclusive, track-only model weighs just 1,050kg and is powered by a 9,000-rpm V12 co-developed with HWA AG, delivering 850hp of naturally aspirated fury.
Displaying just 134km on the odometer, this one-owner Huayra R includes over €300,000 in bespoke options, and the seller has generously offered to cover the cost of its next €17,000 service at Pagani’s Modena factory. This is a rare chance to own what many consider to be the most uncompromising Pagani ever produced.
Estimate: €2.800.000 – €3.200.000
Porsche’s Purist Supercar
Equally noteworthy is a 2006 Porsche Carrera GT, widely considered the last of the truly analog supercars. Finished in rarely seen Guards Red, this example has covered just 10,152km from new under the care of three private owners. Its 5.7-litre V10, six-speed manual transmission, and carbon monocoque frame make it an enduring favourite among purist collectors.
Recently serviced at Porsche Zentrum Aachen with a €20,000 engine-out overhaul, KW suspension upgrade, and APA3 recall completed, this final-model-year Carrera GT is poised to thrill its next custodian.
Estimate: €1.300.000 – €1.500.000
A BMW Celebration Like No Other
In honour of its partnership with BMW AG, Broad Arrow will host a dedicated BMW-only auction session on Saturday evening, showcasing standout models from every era of the Bavarian brand’s history.
Highlights include:
- A 1939 BMW 328 Wendler Cabriolet, featuring its original engine and prestigious past ownership.
- A stunning 1958 BMW 507 Series II Roadster, finished in Federweiss with an elegant black and white interior.
- Two examples of the iconic BMW M1, including one with musical industry provenance and upgraded Procar styling.
- A limited-run 1991 Alpina Roadster Limited Edition (RLE) — one of just 66 built.
- Collectors’ favourites such as a pristine BMW Z8, several first-generation M3s, and a coveted 2003 BMW M3 CSL.
This session will serve as both a tribute to BMW’s contribution to automotive excellence and a unique opportunity for enthusiasts to acquire historically significant examples.
Icons from Mercedes-Benz and Beyond
Mercedes-Benz’s finest are also on display, led by a 1955 300 SL ‘Gullwing’ Coupé in Medium Red, equipped with subtle touring upgrades for real-world usability. It’s joined by a 1957 300 SL Roadster in Anthracite Gray Metallic over Cognac leather — a stunning matching-numbers example eligible for international concours and rally events.
Modern-era standouts include:
- A 2006 CLK DTM AMG Cabriolet, one of only 80 built.
- A single-owner 2007 SLR McLaren 722 Edition, blending Mercedes’ prestige with McLaren’s racing pedigree.
A Stage Fit for the World’s Best
“This auction is not merely a sale — it’s a celebration of the automobile’s ability to inspire, perform, and endure,” says Joe Twyman, Vice President of Sales for Broad Arrow’s EMEA Region. “Our curated selection represents the very soul of the Concorso d’Eleganza Villa d’Este: craftsmanship, rarity, provenance, and passion.”
The full auction catalogue is now available online, featuring detailed descriptions, photography, and registration information.
For seasoned collectors, first-time enthusiasts, and anyone captivated by the stories that exceptional cars tell, Broad Arrow’s Villa d’Este Auction promises to be an unforgettable event in an equally unforgettable setting.
