GROSSE POINTE, Michigan – Broad Arrow, driven by Hagerty (NYSE: HGTY), is set to elevate its presence at Monterey Car Week in 2026 through a new multi-year partnership with The Quail, A Motorsports Gathering, becoming the official auction partner of the world-renowned automotive and luxury lifestyle event.
The two-day auction will take place at The Quail Golf Club on Thursday, August 13, and Friday, August 14, 2026, with Friday’s sale coinciding with the 23rd edition of The Quail, A Motorsports Gathering. The auction is expected to feature approximately 175 of the world’s most sought-after collector cars, ranging from pre- and post-war classics to motorsport legends, rare supercars, and emerging modern collectibles. This move builds on Broad Arrow’s trajectory as a global player in the collector car market, offering consignors and buyers an enhanced platform to connect with exceptional automotive experiences.
“The partnership with The Quail is an exciting milestone for Broad Arrow,” said Kenneth Ahn, President of Broad Arrow. “It represents a collaboration between two best-in-class organizations committed to celebrating automobiles, delivering unparalleled hospitality, and shaping the future of the collector car hobby.”
Since its debut auction at the Monterey Jet Center in 2022, Broad Arrow has experienced rapid growth. “As we continued to expand, it became clear that The Quail, considered by many to be the highlight of Monterey Car Week, was the ideal venue to elevate our auction experience,” Ahn added.
The Quail, A Motorsports Gathering has long been a marquee event, featuring hundreds of rare and unique vehicles, vehicle debuts from leading OEMs and designers, and world-class cuisine and entertainment. The 2026 event will spotlight four celebrated classes: The 100th Anniversary of Route 66, The Lamborghini Diablo, The Legacy of Japanese GTs, and The Ferrari F40, alongside curated experiences including themed gourmet pavilions, live entertainment, and special guest Fireside Chats.
Kai Lermen, Senior Vice President of Peninsula Signature Events, said: “We’re thrilled to welcome Broad Arrow as our official auction partner in 2026. Their premium car selections, expertise, and strategic growth align perfectly with our vision for The Quail, and we look forward to delivering world-class auctions to our patrons for years to come.”
Broad Arrow will also maintain a strong presence at Motorlux, driven by Hagerty, the iconic opening night of Monterey Car Week on Wednesday, August 12, previewing select auction offerings and assisting bidders with registration. Motorlux continues to be celebrated for Michelin-starred cuisine, 100-point wines, and a curated display of world-class automobiles and aircraft at the Monterey Jet Center.
Founded in 2021 by seasoned industry veterans, Broad Arrow has quickly emerged as a leading auction house. In 2025 alone, Broad Arrow facilitated over $624 million in transactions, marking 97 percent growth over 2024, with notable sales including $257 million across eight live auctions and 11 world record prices set. The company’s auctions attracted bidders from 52 countries, underscoring its expanding global reach.
Consignments are now being welcomed for the 2026 Broad Arrow Quail Auction. Interested parties can contact a Broad Arrow car specialist via broadarrowauctions.com, by email at [email protected], or by phone at +1-313-312-0780.
For more information, visit broadarrowauctions.com.
